research a business name

How to Pick the Best Name for Your Company

by Rob Meyerson

Summary .   

• Be strategic. Does the name you’re considering convey the intended message and evoke the right feelings? Is it able to stretch to accommodate foreseeable changes in the brand? Will it stand out when compared with the names of competitors?
• Be creative. Do you think your potential brand name will catch people’s attention and stick in their minds? Does the name sound good, or is it fun to hear and say? Is it visually appealing?
• Be technical. Is the potential name legally available? Is it unlikely that picking this name will result in legal problems? Does it avoid inappropriate meaning or associations in relevant languages? And will it avoid confusion or mispronunciation?

I’ve been a professional “namer” for 15 years. (Yes, it’s a real job.) Through my work, I’ve helped dozens of businesses — from startups to the Fortune 100 — find the best names for their companies, products, and services . Long story short: I know the challenges you’re likely to face in creating a brand name, and I’ve developed strategies for dealing with each one.

Partner Center

How to Check if a Business Name is Available for Free

Checking to see if a business name is available is free, and is a fairly simple process that can be done online, and finished in about an hour. This is an important step to starting a business that you'll want to take before committing to a name.

Free Logo Maker

Enter words related to your business to get started.

How to Check Business Name Availability:

Learn how to check to see if the name for a business is available with this easy, step-by-step how to guide.

• Check DBA registrations.

Determine whether you are a sole proprietor or partnership.

If you are a sole proprietor or partnership and your business name differs from the full, legal name of the business owner, then you are required to file for a Doing Business As (DBA) name. This is a secondary, fictitious name that is different from the company's legal name, as sole proprietors and partnerships are not registered as corporations, and therefore not required to file entity formation papers.

Check for DBA availability at your Secretary of State website.

Trademark infringement laws still apply to DBAs, however, so if you are a sole proprietor or partnership, you need to check for DBA availability with your Secretary of State.

Learn more about state requirements and filing for a DBA .

• Do a trademark business name search.

Check the U.S. Trademark and Patent Office.

The U.S. Trademark and Patent Office has a searchable trademark database that allows business owners to see if a trademark has been registered or applied for. Start by searching the business name.

The search will inform you of three things: whether there is a similar trademark if it is used on related products or services, and whether it is currently live. Meeting all three criteria will result in a refusal of your trademark so as to avoid confusion.

Failure to check the trademark office can result in an intellectual property lawsuit, so you want to do this.

• States differ in their naming requirement laws, so check the specific requirements that apply to your state.

Think of the different ways your name could be spelled or phrased.

A business name could exist in many forms. Try out different spellings and styles when you search for it, as something similar might come up.

• Check the LLC registry.

Go to your state's LLC registry website.

If you are incorporating as a Limited Liability Company (LLC), you should check your state's LLC registry. Go to your secretary of state's website and conduct a business name search. This will tell you if there is an LLC registered with that name in your state.

Search for the name on Google.

While Googling your business name is no sure-fire way of discerning its availability, it is a useful first step. Businesses often have websites, Facebook accounts, and Twitter profiles using their name, so a quick search will likely tell you if that name is in use.

Bear in mind that results are not conclusive. A website or social media account does not mean that name is registered, nor does a lack of results mean the name is available. Always check the trademark office for confirmation.

Key rules to follow.

• Always check for trademark rights, even if you're only filing for a DBA or registering a domain.
• Don't try to beat the system. Adding an "s" or making slight adjustments to an already existing business name will land you in trouble.

How to Trademark a Name

How do you check if a name is taken for a business?

How do you check if a business name is available for free in the usa.

Most resources for checking business name availability are free. This includes the United States Patent and Trademark Office's trademark database and state LLC registries.

How do I know if a business name is available in the USA?

Search your local Secretary of State office website. Be sure to include any terms or abbreviations like “Ltd,” “Inc,” and “LLC.”

How do I find out if a business name is available in Australia?

• Go to the ASIC Connect website.
• Click the "Search now" button.
• Select the "Search business names register" tab.
• Select 'Business Names Index' from the drop down menu.
• Enter the ABN or name of the business you're looking for.
• Find your business name in the list.

How much does it cost to register a business name in Australia?

It will cost you A$39.00 for one year or A$92.00 for 3 years for each business name you register or renew.

Related Articles

Mississippi business search, tennessee business search, hawaii business search, idaho business search, how to do a trademark search.

Written by: Damodar Sharma

Last updated: October 3, 2024

LLC Name Search

To select a name for your LLC, you must ensure that the name is not currently in active use by performing an LLC name search.

Select Your State

Llc name search articles.

Best LLC Services

Naming an LLC is part of the LLC formation process. To make the formation process easy for you, we determine the best LLC services to create your LLC.

LLC Formation

Naming an LLC is one of the common steps to forming an LLC. Learn more about the steps to take on how to start your own LLC in your state.

Naming an LLC may include fees, which vary by state. Find out the costs of LLC formation, including LLC naming fees, in your state.

Choosing a name for your LLC can be tricky. The key to finding the right name is to make sure it reflects your business’s products or services. Having said that, there are many other considerations that you should keep in mind when choosing an LLC name.

You need to comply with additional rules when naming your LLC. The LLC name rules and requirements will vary and ultimately depend on the state where you conduct your business.

To do a proper name search, read our  LLC Name Search  guide to learn more about the LLC naming guidelines, where to conduct an  LLC business name search  in your state, and more.

Claim Your Domain Before It’s Gone

Powered by GoDaddy

How to Search for an LLC Name

Almost any name will work as long as it isn’t the same or similar to a name already used by another entity in your state, and as long as it complies with your state’s naming guidelines.

Below are common steps you can do to search for an LLC name in your state:

1. Follow Naming Guidelines

The LLC name rules and requirements vary and depend on the state where you conduct your business. As a general rule, LLC names must follow this format: “business name LLC.”

While each state has its own statutes and regulations that cover the naming of LLCs, here are four common guidelines you must follow:

• You must use an LLC designator (e.g., “LLC,” “L.L.C.,” or “Limited Liability Company”) in your LLC’s name.
• You can’t use a designator that could confuse your LLC with another business type (e.g., “Corp,” “Inc.,” “Nonprofit,” etc.).
• Your LLC’s name can’t use words that could confuse it with a government agency (e.g., the FBI, Secretary of State, Real Estate Commission, Department of the Treasury, etc.).
• You can’t use a term like “bank,” “university,” “law center,” “insurance agency” or other restricted words in your name. Securing approval to use terms like these in an LLC name generally requires your business to hold the correct charters or have members with specific licenses, such as a lawyer, doctor, or insurance producer.
• Your name can’t be so similar to another business name that it could confuse customers.

Beyond complying with that format and confirming the availability of your LLC name in your state’s business name database, you’ll also want to choose a name that’ll reflect your business and brand when presenting yourself or your products and services to a client or investor.

A common reason that LLC applications get denied by the state is an issue with the name. If you follow the rules outlined above, you should be in the clear, but if you aren’t 100% sure, then you may want to work with an  LLC formation service  to ensure you get it done right the first time.

Recommended Service

More than 84% of our readers form their LLC through a specialized LLC formation service in order to save time and avoid potential penalties.

2. Look up LLC Name Search Availability

A business name should be unique, memorable, and easy to pronounce. It should also stand out in search engine results. Here are a few searches you should make before choosing an LLC name:

• LLC Name Search:  Your business’s name must be unique among all existing entities in the state in which you will conduct business. Each state provides business name search databases so you can check if your preferred name is still available.
• Domain Name Search:  You’ll also want to ensure your business name is available as a URL. You can register a domain name by using a domain name registry or website builder. If someone already owns the domain name you want, you can make adjustments to your name search until you find one that’s available.

Find a Domain Now

While you can also search a business name using social media, the search results that you pull up won’t mean that the business names are exclusive.

3. Reserve an LLC Name

Once you pick a name that meets all the LLC naming guidelines in the state where you plan to establish your new business, you can reserve it by filing the appropriate paperwork with your state. You’ll then receive confirmation from your state that your business name is available for use. The  name reservation filing fee  for each state varies, ranging  from $10 to $75 .

As part of registering an LLC name, you will encounter other  LLC costs  associated with forming an LLC in your state.

Though typically an optional step (except in  Alabama ), reserving a business name is important, even if you don’t plan to use it right away. Doing so establishes your intent to use it in the future and prevents others from acquiring it.

For example, you can reserve a business name for 60 days in  California , whereas you can do so for up to 120 days in  Texas . We recommend checking with your state’s filing office to confirm how long a business name reservation lasts in the state where you plan to do business. Some states offer reservation extensions, while others require you to file a new name reservation altogether when it expires.

The state department responsible for overseeing LLC formation varies by state.  Massachusetts , for example, has a “Secretary of the Commonwealth” instead of a “Secretary of State.” In  Alaska , you must file your  LLC formation documents  with the State Department of Commerce, Community, and Economic Development.

4. Apply an LLC Trade or Service Mark

Conducting a  name search on the  federal trademark database  will provide insight on whether someone else is already using your desired business name. Once you establish if your LLC name is available to use, you can then apply to register a trade or service mark for your business.

Getting a trade or service mark (called “mark” when combined) makes your LLC name distinguishable in the records of the Secretary of State from the name of any existing business entity, name reservation, or name registration.

A trade or service mark refers to your own brand name, logos, symbols, and slogans. This way, your trade or service mark is exclusive only to you for use and is recognized in the state where you’re planning to transact business.

Filing a trade or service mark is different from filing an application to register a business. If you’re working towards registering an LLC in your state, visit our LLC Formation page for more information.

Where to Search for an LLC Name

To find an existing business entity name in all 50 states, you can use your state’s search databases below to see if your chosen LLC name is available for use in your state.

Why You Need to Do an LLC Name Search

Doing an  LLC name search helps you to make well-informed decisions  on what to name your LLC. Looking up an LLC name can provide key information about a business already using your desired name, enabling you to choose another name instead. 

Having a unique, legally registered name creates credibility where it convinces people to do business with you. This  ensures you don’t infringe on other businesses’ legal names or any trademarks  they may hold.

Recommended: More than 84% of our readers form their LLC through a specialized LLC formation service in order to save time and avoid being caught up in procedural rigmarole.

LLC Name Search FAQ

How do i check if my chosen llc name already exists.

To see if your desired LLC name exists, check your home state’s and other states’ business name search records and directories. Begin your search by looking at the website for the state where you will transact your business. Then, search for a domain name for your business using a domain registry, like GoDaddy.

Can I get my LLC name for free?

No . There are filing fee requirements to reserve or register an LLC business name.  These fees vary by state .

Can I change my LLC name?

Yes . You can file name change amendments following the applicable provisions in your state.

Can I name my LLC anything?

No . Your LLC name must be unique and must include the phrase “limited liability company” or one of its abbreviations (i.e., “LLC” or “L.L.C.”). In addition, your LLC name can’t include words that could confuse your LLC with a government agency (e.g., “FBI,” “Treasury,” “State Department,” etc.). For more on LLC naming guidelines, check out our  Naming an LLC  page.

Can two LLCs have the same name?

Yes . However, certain requirements must be met to avoid trademark infringement and to distinguish which company is the rightful owner of the business name.

Should you put LLC in your logo?

It depends.  You don’t need to put the “LLC” designator in your logo for branding or marketing purposes. You may, however, want to place the LLC designator somewhere near your logo to show your business is a registered legal entity. The main requirement for a logo is that it doesn’t infringe on the rights of any other individual or business.

Naming Guides

Naming an LLC

LLC Name vs Trade Name

DBA Name Search

What is a DBA

LLC Services

Northwest Registered Agent Review

ZenBusiness Review

Bizee Review

Tailor Brands Review

Inc Authority Review

LegalZoom Review

Don’t Forget Your 35% Discount

Form your LLC with Tailor Brands Elite Business Builder Package

Form Your LLC

Build your business fast

How to Check if a Business Name Is Taken: 4 Methods

If you're starting a new business, it's important to make sure the name you choose isn't already taken. Here's how.

Ready to start your business? Plans start at $0 + filing fees.

by   Connor Beaulieu

Connor is a content strategist, journalist, and legal writer living and working in Chicago. Over the past decade, he'...

Read more...

Legally reviewed by   Allison DeSantis, J.D.

Allison is the Director of Product Counsel at LegalZoom, advising and providing leadership to internal teams on the d...

Updated on: October 30, 2024 · 12 min read

How to check business name availability

Why you should check if a business name is available, how to choose a business name, what to do if your business name is taken, why choosing the right business name matters, secure your brand presence online, register your business name and trademark.

Any entrepreneur can tell you that starting a business is an exciting—and demanding—time in your life. There are dozens of things to take care of, from nailing down your business goals to consulting experts in the field and hiring your first employees.

Before you can do any of that, however, you first have to choose the right name for your business.

And that, of course, means conducting a business name availability check. If you overlook this step of starting a business, it can lead to issues with trademark infringement laws, advertising confusion, and a brand identity crisis. Luckily for you, there are four easy ways to check if a prospective business name is taken.

While there are other things to consider when naming your business, finding out whether a business name is taken can be done in one of four main ways:

Perform a simple internet search

One of the fastest and easiest ways to check whether a business name is available is to use a search engine. That said, search engine results only go so far, and relying on them entirely during the naming process may open you up to headaches later.

Instead, use search engine results as a jumping-off point for more formal searches or to help you think up a list of unique names. Searching for businesses with the same name also can help you get a feel for competition in your industry and plan accordingly.

Check with your Secretary of State

As a way to support small businesses and entrepreneurs, every state has some form of business entity name search, usually on its Secretary of State website. In most states, would-be business owners have access to a basic, free business search, but some states charge a small fee per query.

Even better, many state-based business searches allow you to filter by business structure, name, or even the identification number you'd find on a company's legal documents. This can help you ensure that your new business' name isn't taken or is too similar to an existing company.

Keep in mind that the steps to conduct a business search this way change from state to state, so it's best to do your homework before following this path.

Try a DBA search

Sometimes, a limited liability company, corporation, or sole proprietorship may choose to advertise with a name other than the one with which they originally registered. This is known as a DBA, or "doing business as." When business entities go this route, they aren't always required to register their DBA with the state, so figuring out if a business name is taken can be a bit trickier.

If you're in one of the states that requires DBA registration , simply use the state office's resources to do a search. If not, it's usually best to opt for a more thorough search through social media, search engines, and even e-commerce websites like Amazon.

Run a USPTO trademark search

Even if you find what you need with one of the other three options we've listed here, it may be in your business' best interests to check for registered trademarks with the U.S. Patent and Trade Office (USPTO). Not only can running a trademark search help you avoid potential legal troubles, but it can also give you invaluable insights into your competitors and industry as a whole.

While you're at it, consider trademarking your own business name, logo, or other aspects of your company.

Although performing a business name search is a good idea for a number of reasons, such as market and competitor research, the key reason is to keep your business compliant with state and federal laws.

No matter how well-prepared or clean your business application may be, choosing a name that uses forbidden terms, doesn't include a business structure designator, or is indistinguishable from competitors may earn you a frustrating rejection.

So, even in the states with fees to perform a business name search, it's well worth the time and money to do a quick check—if only for peace of mind.

Either before or after you do a business name search, there are some things to keep in mind when choosing a business name of your own.

Make it memorable

Apple. Nike. Amazon. As a rule, the best businesses are those with memorable names, something easy to say and easy to remember when the moment arises. That said, don't sacrifice clarity for uniqueness; going too far into the "creative" can easily come off as bizarre, unnatural, or confusing.

Make it scalable

Unless you know for a fact that you want to keep your business small and local, try to avoid words or phrases that would hinder future efforts to scale. This can include business names with technical jargon that wouldn't make sense to average consumers or language that ties you to a specific market or location.

This is especially important for businesses that intend to go global or expand across state lines at some point in the future. A slightly confusing business name in one place may suddenly become very confusing to potential customers in another, so either create a DBA for foreign markets or choose wisely when first naming your company.

Make it legal

Although this one should go without saying, make sure that your business name complies with all state and federal laws. Usually, this means attaching a business designator (such as LLC or LTD), avoiding terms such as "bank" or "insurance" unless pre-approved, and having a business name that's distinguishable from competitors.

Make it relevant

While not true in all cases, it's often good for small businesses to choose a name that relates to the service or product they offer. Not only can this simplify branding and marketing, but it also helps introduce your business to the market in clear, uncomplicated terms.

Sometimes, your first choice for a business name may already be taken (if not the second, third, and fourth choices). This is especially common in more competitive industries, but it can happen regardless of the service or product your business provides.

When you encounter this issue, there are four main ways to resolve it:

Buy an existing trademark

Once a business name has been trademarked, it's possible to sell or buy that trademark if the owner so chooses. This means that it's entirely possible to reach out to a business owner and try to negotiate a sale.

While you’re less likely to be successful with large, established businesses, many small business owners may be willing to sell their trademark and change names—for the right price.

Buy the business entity

A more extreme option is to buy the business tied to the trademark you want. Typically reserved for higher-potential business ideas whose success hinges on having the right name, this can be a way to know for certain that you legally own the name you need, free and clear.

Choose something similar (but distinct)

If all else fails, choose a name similar to your top choices but distinct enough to avoid the risk of legal or branding issues down the line. This can take time and a bit of creativity, but you can also use online business name generators or hire contractors to help develop and test concepts. Why choosing the right business name matters

Ask any business owner, and they'll tell you that a business' name obviously matters. Breaking down exactly why it matters, though, can help clarify the process.

Brand identity

Nine times out of 10, your business' name is the first thing potential customers will encounter when beginning a search for a product or service. Even later, once they've tried you out, it'll be your business name they use when referring you to a friend, searching for new products online, or leaving a good review.

To that end, take as much time as you need to get your business name right. And if you already have a business name that isn't performing like you'd hoped? Simply look into filing a DBA and swapping to something more effective.

Advertising and SEO

A common tactic used by many companies is to choose a company name that people would already search, such as "therapy online" or "Green Bay dog grooming." While these names usually aren't the most unique, they can simplify online advertising and search engine optimization. Alternatively, choose a name that lends itself to creative advertising or sets you apart from competitors. This may take more time on the front end but can pay off in the long run.

Business reputation

After working so hard to build your company, the last thing you want is to be confused with another business that may not have such a sterling reputation. Unfortunately, customers confuse similarly named businesses with one another, which happens all too often.

Even after you've registered your business name of choice, there are still a few steps every business owner should take to solidify their claim and begin building an online presence.

Search for domain names

Getting the business name you want is an excellent start, but it's even better to get the domain name that goes with it. Search online for domain name availability. Usually, you'll be able to find something close to what you need.

Sometimes, however, the business name you want will be available—but not the related domain name. This is often because of something known as "cybersquatting." Individuals buy domain names they think will eventually become valuable, then wait for prospective business owners to come knocking.

When this happens, these cybersquatters will make it very clear how to contact them to negotiate a sale and will usually list an asking price for each domain name they possess. If, however, a cybersquatter deliberately reserves a domain name related to an existing trademark, business owners can pursue legal avenues rather than buying the name outright.

Check social media handles

Depending on who you ask, social media handles are at least as important as your domain name when starting a business. Check Facebook, Instagram, X, TikTok, and other platforms to see how to reserve the social media handle you want.

By doing so, you can maintain a consistent brand presence and identity as you advertise and gain exposure.

Research other states

Even if you only plan to operate within your business' home state for the time being, it can pay off to research other name availability in other states, too. Often, a business name that's available in one state won't be in another, so planning ahead can help streamline any expansions you do later on.

Remember that all states have a business name checker, so simply repeat the process you did for your original search in the new state.

After you've done everything you need to choose a business name, reserve domains, and social media handles, and prepare for future expansions, it's time to actually register your trademark and get to business.

Business entity registration

Following the rules we outlined earlier (and any state-specific laws), submit your business to be registered under its chosen name. This is typically done through the Secretary of State's office in the state in which you intend to do business.

If you need more help with this step, follow an expert-verified business registration guide to make sure it goes off without a hitch.

Trademark protection

Registering a trademark is one of the single most important ways to protect your business from intellectual property infringement, fraud, and even problems with brand reputation due to confusion around names.

Luckily, claiming a trademark is just as simple as doing a business name search. Just head to the USPTO website and follow its process. If you need help, this trademark registration guide will lead you through the step-by-step process.

Start your business

Whether you're creating an LLC , forming a corporation, or planning to continue on as a sole proprietor, you're officially ready to start your business and file articles of organization. Congratulations!

From here on out, you'll likely face countless challenges and opportunities—but hopefully none involving your chosen business name.

Why is it important to check if my business name is taken?

Running a business name search helps make sure that your name is distinct from competitors, legally available, and doesn't infringe on any existing trademarks or intellectual properties.

Additionally, checking business names ahead of time can prevent issues such as complicated advertising, brand confusion among customers, and issues with your company's reputation.

What tools are available to help me check my business name?

Entrepreneurs can use tools like Google, various social media platforms, the USPTO's cloud-based trademark search engine, and even private business name checkers to determine business name availability.

Can I register a business name that's similar to an existing one?

While it is possible to register a name similar to that of an existing business, your chosen name must be distinguishable from competitors. Though this usually comes down to the state's judgment, the rules around having distinct business names are meant to help consumers distinguish between similar companies.

What should I do if my desired business name is taken?

If you try and fail to secure the business name you want, consider spending time thinking of similar names. Sometimes, business owners will hire creative contractors to help with this process.

Regardless of which route you choose, it's typically wise to run your name ideas by an attorney to make sure they comply with trademark laws.

What is cybersquatting, and how do I deal with it?

Cybersquatting refers to the practice of buying domain names with the intent to sell them later on.

Usually, domain names owned this way are priced according to their potential value and have clear ways to contact the owners and organize a sale.

What are the penalties for trademark infringement?

Trademark infringement laws and penalties can vary from one place to another, but they generally range from actual damages (the money a trademark owner lost because of the infringement) to injunctions (court orders requiring a business to stop work) and even criminal charges (though these are reserved for the most extreme cases).

Is a business name search expensive?

Many states provide a business name checker free of charge for entrepreneurs, with others charging a small fee for each search performed.

You may also like

Why Do I Need to Conduct a Trademark Search?

By knowing what other trademarks are out there, you will understand if there is room for the mark that you want to protect. It is better to find out early, so you can find a mark that will be easier to protect.

July 31, 2024 · 4min read

How to Start an LLC in 7 Easy Steps (2025 Guide)

This is one of the best years ever to start an LLC, and you can create yours in only a few steps.

November 13, 2024 · 22min read

How to Get an LLC and Start a Limited Liability Company

Considering an LLC for your business? The application process isn't complicated, but to apply for an LLC, you'll have to do some homework first.

October 3, 2024 · 11min read

LLC Name Search

| Written by

Choosing a unique name is one of the first steps when forming a limited liability company (LLC), and conducting an LLC name search allows you to check if your desired business name is available before registering it with the state.

In this guide, we’ll share how to perform a business name search, provide an overview of common LLC naming rules, and briefly walk you through the registration process. Let’s get started!

Claim Your Domain Name Before It’s Gone

Your perfect domain might be up for grabs right now. Secure it with GoDaddy before someone else does and establish your LLC’s online presence today.

How to Check if Your LLC Name is Available

Checking if your desired LLC name is available involves a few key steps. Read on for an overview of what you need to do.

1. Follow LLC Naming Rules

Before you begin your LLC name search, you need to ensure your chosen name complies with LLC naming guidelines. Naming requirements vary by state , but here are some of the most common ones for LLCs:

• The entity name must include “limited liability company” or abbreviations like “LLC” or “L.L.C.”
• The name can’t use terms that would confuse the business with another business structure, such as “Corp,” “Nonprofit,” or “Inc.”
• Avoid restricted words like “bank,” “insurance,” and “trust” unless you have special permissions.
• The name can’t use words that imply it’s a governmental agency (e.g., “federal” or “state department”).
• It should be distinguishable and not deceptively similar to other registered names. Entity identifiers like “inc.” (for corporations) or “LP” (for limited partnerships) typically don’t make a name distinguishable.

Following your state’s LLC naming guidelines will help ensure your chosen business name is usable. However, if you want to ensure this process is done correctly, many LLC formation services offer name availability checks along with their formation packages. 

2. Search for LLC Names

Next, you’ll need to determine if your chosen business name is available in your state. This is to ensure your business name is distinguishable from any other business entity already registered with the state. 

To perform an LLC name search in your state, visit your Secretary of State’s website (or other applicable department) and follow these steps: 

• Under the department’s “Business Services” section, look for an option to search active and inactive names. 
• Type in your desired LLC name and click on the “Search” button. 
• Try different variations like abbreviations, LLC vs. Ltd., or slight name changes. For example, search for “Blue Sky LLC,” “BlueSky LLC,” “Blue Skies LLC,” etc.
• Review all results with your search criteria carefully. Is your name already taken? Are there similar names that could cause confusion? Print or save your search results for reference.
• If your preferred name appears to be available, double-check it on a local level as well. Some states require registering an LLC name at the county or city level, too.

3. Check Available Domain Names

When choosing a business name, you’ll need to know if a good web domain name is available as well. Having a URL that clearly matches your business name is important. This small step can make a big difference in how prospective customers find your business and help with establishing your brand identity . 

The best way to determine if your desired URL is available is to search for it using your preferred domain registry.

Domain Name Search

What if my LLC name is already taken? Our free AI-powered LLC name generator will give you thousands of new ideas.

4. Reserve Your Name

Most states allow you to reserve your LLC name before you register it officially. Your name reservation can last anywhere from 30 days to 12 months. 

To reserve an LLC name, you’ll need to file a simple name reservation application with your state. This requires providing your proposed name, contact information, duration for the reservation, and a small filing fee (usually $10 to $25).

Once approved, you’ll receive confirmation that your name is reserved. Make sure to file your Articles of Organization before the reservation expires.

5. Conduct a Trademark or Service Mark Search

A trademark search lets you check if another company already trademarked your chosen business name or logo. Visit the United States Patent and Trademark Office (USPTO) website and search for potential matches. Even if your LLC name is available within your state, make sure your brand elements don’t infringe on existing trademarks.

For additional help, visit our review of the best trademark services for startups .

6. Form Your LLC 

An LLC name becomes officially registered when you complete your LLC formation by filing the Articles of Organization in the state where you plan to conduct business (sometimes known as a Certificate of Formation or Certificate of Organization).

The Articles of Organization include your LLC’s name, registered agent, business purpose, and other key details. Filing these documents creates your company’s legal existence.

Have a Professional Service Form Your LLC

Verified your domain name? Take the next step! Tailor Brands will guide you through the LLC registration process to make your business official.

Business Entity and LLC Name Search by State

Why do an llc name search .

Before naming your LLC, it’s crucial to do a name search. If you don’t complete an LLC name search and someone else is already using your chosen business name, you can encounter legal troubles as well as customer confusion down the road. 

If your LLC name is taken, you can use a “doing business as” (DBA) name. This lets you use a different name for your business without changing your LLC’s legal name. It’s great for branding and gives you more flexibility. Just keep in mind that registering a DBA name is a separate process that requires filing a form with either your state, county, or city of business. While a DBA name can be useful, remember it doesn’t protect your business name like an LLC does. So, it’s still smart to check if your DBA name is unique in your area.

LLC Name Search FAQ

How do i check if an llc name is taken.

You can check with your state regulator to see if your preferred business name is available. Most states have a searchable, online database of existing business names. Read our free state guides to find a link to your state’s search tool.

Can two businesses have the same name?

Business name regulations and restrictions vary by state. Some states prohibit two businesses from having the same name while others don’t. However, it’s strongly recommended that you choose a unique name for your company regardless of your state’s rules. Read our state-specific LLC naming guides to learn more about the rules in your state.

What words can’t be used in a company name?

Restricted words for business names vary by state and some states have stricter naming rules than others. 

However, business names generally can’t include words that imply the company is a banking or financial institution or that it’s affiliated with a local, state, or federal government agency.

Learn more here: How to Name a Business .

Should I use a business name generator?

If you’re having trouble choosing a name for your LLC, a business name generator can help you come up with some ideas.

What is a brand name?

A brand name is a name a company gives to a product or line of products. It can be the same as the company’s name or something different.

Do I have to include LLC in my name?

Most states require you to include “limited liability company” or one of its abbreviations (e.g., “LLC” or “L.L.C.”) in an LLC’s legal name.

Do I need to renew my business name?

Rules about renewing business names and registrations vary by state. You can refer to our state-specific LLC naming guides for information about your state’s LLC naming rules.

Can my business name be different from my LLC name?

Some companies choose to operate under a name that’s different from their legal name. This can either be called a business name — a “ doing business as” (DBA) name — or something else, depending on the state (e.g., assumed name, fictitious name, trade name, etc.).

Different states have different rules, but you’ll generally need to register with the state to use a name that’s different from your LLC’s official name.

Does my LLC need a DBA name?

Your LLC doesn’t need a DBA name unless it plans to do business under a name other than its legal name. Read our state guides about filing for a DBA for more information.

Small Business Resources

How to Pick the Right Business Domain Name

How to Name an LLC

Choosing a Business Structure

What is a Registered Agent?

Best Registered Agent Services

What is an EIN?

Cost to Form an LLC

Topics to Explore

• Startup Ideas
• Startup Basics
• Startup Leadership
• Startup Marketing
• Startup Funding

Browse Tags

Stripe logo

Global payments.

Online payments

• Payment Links   No-code payments
• Checkout   Prebuilt payment form
• Elements   Flexible UI components

In-person payments

Fraud prevention

Acceptance optimizations

Embedded payments and Finance

Payments for platforms

Financial accounts

Customer financing

Physical and virtual cards

Revenue and Finance Automation

Subscriptions and usage-based

Accounting automation

Sales tax & VAT automation

Online invoices

Custom reports

Access to 100+ globally

Accelerated checkout

Linked financial account data

Online identity verification

Startup incorporation

• Enterprises 
• Startups 

By business model

• Ecommerce 
• Platforms 
• Marketplaces 

By use case

• Finance automation 
• Embedded finance 
• Global businesses 
• Crypto 
• Creator economy 
• Stripe App Marketplace 
• Partners 
• Professional services 
• Documentation 

Get started

• Prebuilt checkout 
• Libraries and SDKs 
• App integrations 
• Accept online payments 
• Manage subscriptions 
• Send payments 
• Full API reference 
• API status 
• API changelog 
• Build on Stripe Apps 
• Support center 
• Support plans 
• Guides 
• Customer stories 
• Sessions 
• Contact sales 
• Newsroom 
• Stripe Press 
• Become a partner 

Start integrating Stripe’s products and tools

• Code samples 
• Set up in-person payments 
• Chat With Us 

How to check if a business name is taken: Where to look and why it matters

Start your company in a few clicks and get ready to charge customers, hire your team, and fundraise.

• Introduction

Why you need to check if a business name is available

For businesses in the us, check state and federal business registrations and trademarks databases, for businesses located outside the us, check local registries, find out what other names businesses are using, do a manual internet search, what to do if your desired business name is taken, the stripe atlas application, forming the company in delaware, getting your irs tax id (ein), purchasing your shares in the company, filing your 83(b) tax election, partner perks and discounts.

• Get started with Stripe 

The business name you choose must be memorable, resonant, and quickly communicate who you are to the world. It’s your first introduction to customers, investors, and prospective hires—and it’s a name you’ll be reading, writing, and speaking out loud every day for years to come.

Finding the perfect name for your business is a serious undertaking, with many founders and leadership teams routinely enlisting professional naming experts. An entire micro-industry has sprung up to help budding businesses find the right name. And the naming process involves more than trying to find a name that all the stakeholders like. The right name is one that everyone can get excited about—and one that is not already taken by another company.

So how do you check if a business name is taken by someone else? We’ll cover what you need to know about naming your business and how to make sure the names on your shortlist are available.

What’s in this article?

How to check if a business name is taken

How stripe can help.

There are both legal and practical considerations to choosing a unique business name. Here’s why it’s necessary to check the availability of a business name before you get too attached:

State law requires it It’s hard to argue with this one. Each state stipulates that a new business cannot choose a name that’s identical to an entity that already exists, nor can the name be only marginally different. For example, if there’s a business already registered in your state that uses the name “Big Al’s Balloons,” you can’t register your new business as “Big Al’s Balloon Supplies.”

Risk of copyright infringement Attempting to legally register or do business using a name that encroaches on someone else’s copyright opens you up to a potential lawsuit. And that’s before taking into account the financial and logistical cost of renaming your business. Consider the marketing costs associated with changing the name of your business: business cards, domain names, brochures, signage, social media handles, and other collateral all have production and labor costs that could mean a steep loss if you have to stop using an already trademarked name.

Brand differentiation A time-honored rule in the world of branding: no name is so good that it’s worth risking your brand getting confused with another. A strong business name is one that people will come to readily associate with your business—and only your business. The perfect name for your business is one that isn’t too similar to any other business name, especially any name that operates in your same market space.

For a more expansive dive into how to find the right name for your business, read more here .

Once you begin the process of selecting a name for your business, you’ll quickly realize that there’s not just one comprehensive list of business names that you can consult. The task of finding businesses whose names might overlap with your chosen name requires researching in a few different areas:

There are a number of large databases you can search to see if any other entity has an existing claim to a business name you’re considering:

• United States Patent and Trademark Office (USPTO)
• Trademark Electronic Search System (TESS)
• ICANN Domain Name Registration Data Lookup
• Office of the Secretary of State (check the state where your business is located)

Most countries have a similar registry of business entities. Here’s a list of registries around the world .

It’s common for businesses to use names other than their officially registered corporate entity name. These names are called DBAs, for “doing business as.” When doing research about your own prospective business name, you’ll want to research DBAs as well as legal entity names. Depending on where you plan to register your business, the local laws governing DBA registration and use might vary. Even if a business hasn’t officially registered a name, they might still have a valid legal claim if they’ve been using it for a certain period of time.

Painstakingly combing through every available database is no substitute for a simple internet search. Depending on your industry and market, conducting a thorough search might look a bit different, but here are a few sources that will assist most searches:

Google Without a doubt, this is the logical starting point for any internet search.

Yelp If you’re starting a business that will operate in a specific locality, Yelp offers valuable visibility into the businesses currently operating in that area. More importantly, it will show you the everyday, consumer-facing names they use.

LinkedIn There are no barriers to creating business profiles on LinkedIn, which makes it a useful tool for finding businesses using DBAs.

Crunchbase Because Crunchbase reports on startup funding from the earliest stages, it’s an excellent place to learn about startups—and the names they’re using—that might not yet exist anywhere else on the internet or official registries.

There are three scenarios that would stall your use of a business name:

• Another business entity in your state is already officially registered using that name or a name that’s similar enough that your chosen name would not get approved.
• Someone else has a trademark over the name, which could present an obstacle to using that name, even if the trademark holder is not actively using it themselves.
• While no entity is formally registered with the name, another business is currently doing business under it to a degree that would likely give them common law rights to the name.

If any of the above scenarios are true, you have two options: pick another name or make a play to acquire rights to the name from the party that currently has a claim to it. If you pick the second option, you might reach out to them directly and effectively offer to buy them out of the name and have ownership transferred with the secretary of state’s office in your state.

Alternatively, you could try to negotiate a licensing agreement that would allow you to use the name for your business, but the original owner would retain ownership. This might involve paying a fee or royalty to the owner for the use of the name. This option could be more complex and require legal assistance to ensure that the agreement is properly drafted and executed. Ultimately, it’s important to carefully consider your options and consult with a legal professional before making any decisions regarding the use of a business name that is already in use by another party.

Stripe Atlas makes it simple to incorporate and set up your company so you’re ready to charge customers, hire your team, and fundraise as quickly as possible.

Fill out your company details in the Stripe Atlas form in less than 10 minutes. Then, we’ll incorporate your company in Delaware, get your IRS tax ID (EIN) for you, help you purchase your shares in the new company with one click, and automatically file your 83(b) tax election. Atlas offers multiple legal templates for contracts and hiring and can also help you open a bank account and start accepting payments even before the IRS assigns your tax ID.

Atlas founders also gain access to exclusive discounts at leading software partners, one-click onboarding with select partners, and free Stripe payments processing credits. Start your company today.

It takes less than 10 minutes to fill out the details of your new company. You’ll choose your company structure (C corporation, limited liability company, or subsidiary) and pick a company name. Our instant company name checker will let you know if it’s available before you submit your application. You can add up to four additional cofounders, decide how you split equity between them, and reserve an equity pool for future teammates if you choose. You’ll appoint officers, add an address and phone number (founders are eligible for one year of a free virtual address if you need one), and review and sign your legal documents in one click.

Atlas will review your application and file your formation documents in Delaware within one business day. All Atlas applications include expedited 24-hour processing service at the state, for no extra fee. Atlas charges $500 for your formation and your first year of registered agent services (a state compliance requirement), and $100 each year thereafter to maintain your registered agent.

After your formation in Delaware is complete, Atlas will file for your company’s IRS tax ID. Founders who provide a US Social Security number, US address, and US phone are eligible for expedited processing; all other users will receive standard processing. For standard orders, Atlas calls the IRS to retrieve the EIN for you, using real-time IRS data to determine when your filing is likely to be available. You can read more about how Atlas retrieves your EIN and view current tax ID ETAs .

After Atlas forms the company, we’ll automatically issue shares to the founders and help you purchase them so you formally own your share in the company. Atlas allows founders to purchase their shares with intellectual property in one click and reflect this in your company documents, so you don’t need to mail and track cash or check payments.

Many startup founders choose to file an 83(b) tax election to potentially save on future personal taxes. Atlas can file and mail your 83(b) tax election in one click for both US and non-US founders—no trip to the post office required. We’ll file it using USPS Certified Mail with tracking, and you’ll get a copy of your signed 83(b) election and proof of filing in your Dashboard.

Atlas partners with a range of third-party tools to offer special pricing or access to Atlas founders. We offer discounts on engineering, tax and finance, compliance, and operations tools, including OpenAI and Amazon Web Services. Atlas also partners with Mercury, Carta, and AngelList to provide faster, automatic onboarding using your Atlas company information, so you can get ready to bank and fundraise even faster. Atlas founders may also access discounts on other Stripe products, including up to one year of free credits toward payments processing.

Read our Atlas guides for startup founders , or learn more about Stripe Atlas and how it can help you set up your new business quickly and easily. Start your company now.

The content in this article is for general information and education purposes only and should not be construed as legal or tax advice. Stripe does not warrant or guarantee the accurateness, completeness, adequacy, or currency of the information in the article. You should seek the advice of a competent attorney or accountant licensed to practice in your jurisdiction for advice on your particular situation.

More articles

• What types of business organizations are there? Here are the ways you can incorporate in the US
• What is a Delaware corporation? Here’s what makes this state so attractive to businesses
• What is a C corp? What businesses need to know about this corporate structure

Ready to get started?