corporate communication personal statement

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian , EdD, MS, is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City. She is the author of  The Financial Times Guide to Mentoring  with Andy Lopata and  The Success Factor . Discover your potential for high achievement by taking her exclusive High Achiever Optimization Assessment  here . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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• September 20, 2021
• Personal Statement

The corporate communications officer personal statement provided in this post was submitted by a corporate communication officer seeking admission to study for MA in English at Northwest Missouri State University. The applicant was found worthy of a place in the MA program and was accepted to study at Northwest Missouri State University.

If you need assistance with your personal statement, contact us , and a writer will be assigned to you.

Table of Contents

Who is a Communication Officer?

A communication officer is a professional responsible for assisting and improving the communication activities of an organization.

How Does a Corporate Communication Officer Assist Communication?

A communications officer can assist organizational communications through;

• Devising communication strategies for his/her company
• Creating information content
• Organizing workshop, training for staff members of his/her company

Skills of a Corporate Communications Officer

• Excellent communication skills both orally and in writing
• Excellent interpersonal skills
• Good IT skills
• Presentation skills
• Ability to prioritise and plan effectively
• Awareness of different media agendas

Courses for Corporate Communications

Here are some courses that can qualify you to work as a corporate communications officer;

• Communications and Journalism
• Communication Studies
• Comparative Language Studies and Services
• English Language and Literature
• Foreign Language and Literature
• Communication Technology
• English Composition
• Public Relations and Advertising

Best Schools to Study for Corporate Communication

• Stanford University
• Harvard University
• University of Pennsylvania
• Duke University
• University of Notre Dame
• Vanderbilt University
• University of Florida
• Cornell University
• Northwest Missouri State University
• Boston University
• University of Georgia

Communications Officer Personal Statement Sample

Personal Statement for MA in English Northwest Missouri State University , USA

I am xxxx a Communication Specialist with over 5 years of experience providing communication counsel and support to corporate bodies and individuals. I hold a Bachelor’s in English and Literature from the University of xxxx. Studying English and literature during my first degree exposed me to the science and art of communication; I began to appreciate the roles that communication has played in the advancement of mankind. However, questions like; how the early men coined their languages, how man invented sign language for the deaf, how ancient men were able to preserve their languages even in the midst of other languages keep running through my mind.

While I may not have the answers to all the questions that still prick me about the subject of communication, I can’t deny my love for the study of language and communication, especially English language. Over 6,500 estimated languages in the world, so, why the English language? Well, for one I grew with siblings who had excellent use of English. They initiated me to activities like writing a diary and keeping a vocabulary from a young age. The result was that I got ahead of my peers in written and spoken English, and I was easily one of the best pupils in English language during my primary education. My exceptional performance continued in secondary school; representing my class and school during inter-class and inter-school debates marked the highlights of my secondary school. With that level of exposure, it was easy to pick English and Literature when it came time to choose a course for my undergraduate studies.

Whilst studying for my undergraduate degree it was fascinating to learn how languages shaped our perception of life. I took a keen interest in courses such as ………, ……………, and…… Taking these courses was exciting and gave me a level of inner satisfaction. Initially, I didn’t envision that I would one day enrol for a Master’s degree in English, but since after my graduation, I have found myself in job roles that entail the application of spoken and written communication at an advanced level. While I have been able to strive career-wise with the knowledge from my first degree, future career advancement will demand enhanced qualification in English communication.

Through work experiences, I have been able to develop strong work ethics, collaboration, a sense of responsibility and initiative. Furthermore, I have been able to define my career plans and what success will look like for me in the corporate setting and this degree is a key component if I am to achieve my plans. In the next 5 years, I wish to …………………… This course not only suits my needs and interests aptly but also builds on my already gained academic and career competencies.

I have chosen to study at the North-west Missouri State University because my research shows that I won’t only have extensive academic experience, I will be having a complete career preparatory experience studying at Northwest Missouri State University. As a professional in the corporate communication terrain, I am fascinated by your profession-based learning approach. In my current employment, part of my job responsibilities includes publishing official speech, managing the company’s corporate image, overseeing all online publications, managing press conferences, and planning corporate events, so I was excited to learn that by studying this course, there’s an opportunity to gain publishing experience working with Greentower Press which is managed by two of the faculty members. This will be an added advantage for me to gain special technical skills that would have taken me a lot of money and time to learn. More so, the English faculty boast of a student organization that I am excited to be a part of as I look forward to being part of a professional larger society of forward-thinking and like-minded professionals.

Outside of the corporate environment, I try to follow my interest which includes voluntary support. My most recent volunteer work was with the Pharmaceutical Society of Nigeria as a Volunteer Health Speaker in drug abuse and misuse. These volunteer and work experiences put together have helped me to develop the needed interpersonal skills to relate well with teachers and colleagues during my studies.

I hope that the combination of my experience, academic background, and future goals will qualify me to join the next class of students for MA in English at Northwest Missouri State University.

Yours faithfully,

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Business Personal Statement Examples

What is a business personal statement?

Your business personal statement is essential for telling the university about your main strengths, and highlighting what sets you apart from all the other candidates.

Admissions tutors want to see candidates with real world business experience, who can apply it to their degree and bring value to their department.

It should also convey your passion for the subject, as well as why you want to pursue a degree in this particular subject.

How do I write a business personal statement?

It’s a good idea to start your statement with why you want to study business at university. Talk about one or two aspects that appeal to you and why.

Make sure you back up everything with examples, since you need to convince the admissions tutors that you they should offer you a place on their business course.

A successful business personal statement should be written clearly and concisely, with a good introduction, middle, and conclusion, without any waffle - remember, you only have a limited space of 4,000 characters. Our personal statement length checker can help you make sure you're within the character limit.

For inspiration on how to write your own unique statement, take a look at some of our business personal statement examples above, which will help you with how to structure it and what to include.

What should I include in my business personal statement?

It’s important to include skills and experience from all areas of your life and try to relate them to hobbies or extracurricular activities if they helped you to build on your strengths.

Think about how any work experience has helpd you, what you have learned from it, and how it might be useful in your degree.

University admissions tutors want business students on their course that are going to work hard and are going to be an asset to their department.

For more help and advice on what to write in your business personal statement, please see:

• Personal Statement Editing Services
• Personal Statement Tips From A Teacher
• Analysis Of A Personal Statement
• The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
• Personal Statement FAQs
• Personal Statement Timeline
• 10 Top Personal Statement Writing Tips
• What To Do If You Miss The 15th January UCAS Deadline.

Further resources

For more information and advice on business degrees and careers, please see the following:

• Business Undergraduate Degrees - WhatUni
• Business & Management Studies - The Complete University Guide
• Careers in Business - LSE
• How to get into a career in business - TARGETCareers

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How To Write a Personal Statement That Stands Out

Table of contents

Laura Jane Bradbury

A personal statement is a chance to highlight your unique qualities, skills, and experiences, all while showcasing your personality.

But whether you're applying for university, a job, or funding, it can be daunting to write about yourself. To increase your chances of getting accepted, it's important to know how to create an effective personal statement.

In my six years as a copywriter, I’ve written many personal statements that get results. In this article, I’ll guide you through what to include, what to avoid, and how to tailor a personal statement based on your application type.

Key Takeaways

• A personal statement is an opportunity to share your unique qualities, experiences, and skills.
• It should always relate to the course, job, or funding you are applying for.
• Include accomplishments and experiences that demonstrate how suited you are to the position or course you are applying for.
• Use clear and simple language to ensure your points are understood.

Your personal statement should be concise and demonstrate how you fit the position or opportunity you’re applying for. It’s important to keep information relevant, rather than listing all of your skills and accomplishments.

Follow these steps to accurately write and tailor your statement.

Understand your prompt

Before you start, make sure you understand what's expected of you. Are there specific instructions, keywords, or phrases that stand out in your prompt? Read through it thoroughly and note the requirements. You can then brainstorm ideas for each point.

Let's say I'm applying for a university journalism course. I've been asked to write a statement that shares why I'm interested and why I would be a good fit. I can use columns to plan my content:

Putting your ideas together first makes it easier to stay on track. Otherwise, you might lose focus and include irrelevant information. 

Show, don't just tell

Once you’ve listed your experiences, skills, and accomplishments, consider how you can demonstrate them with examples. Take a look at the list you created during the previous exercise and organize your points so you have clear examples and proof.

This technique helps you demonstrate your experiences and how they tie in with your application.

When telling anecdotes, use engaging stories that demonstrate your skills. For instance, a story about how I handled a fast-paced news internship proves I work well under pressure. 

Start strong

Recruiters, application tutors, and funders read lots of personal statements. You can make yours stand out with an engaging introduction.

Examples of a strong opening include:

A meaningful statistic

This draws readers in and increases credibility: 

"Communication is the key to marketing success, according to Business Marketing News. With five years of experience communicating and delivering campaigns to global clients, I have the skills and passion to add value to your team."

A personal story

Anecdotes connect the reader with the author’s real-life experience: 

"My first exposure to microbiology was during my time as a research assistant for a microbiologist. I was fascinated by the complex and intricate processes within cells."

An alarming statement

This piques the reader’s interest by making an issue seem urgent:  

“ The fashion industry churns out clothes at an alarming rate, causing mass production of synthetic fibers and harsh chemicals which have a detrimental impact on the planet. Funding my sustainability initiative is vital to mitigating this environmental impact." 

Avoid cliches such as "From a young age, I have always loved...." and "For as long as I can remember, I have had a passion for..."

Pro tip: Use Wordtune Editor 's Shorten feature to cut unnecessary fluff and make your intro sharper. Simply type in your sentence and click Shorten to receive suggestions.

Get Wordtune for free > Get Wordtune for free >

Admission committees and employers appreciate sincerity and authenticity. While it may be tempting, avoid exaggeration. You can better emphasize your skills and personality by being honest. For instance, rather than claiming I read every type of newspaper in my journalism application, I can focus on my dedication to reading The New York Times.

Your writing style should also feel genuine. Instead of trying to impress with complex language and fancy words, keep sentences simple and direct . This makes them more effective because they’re easier to read. 

Address weaknesses

Addressing weaknesses can show your willingness to confront challenges. It also gives you a chance to share efforts you have made for improvement. When explaining a weakness, exclude excuses.

Instead of saying "I didn't achieve my expected grades due to work commitments impacting my studies," try “While I didn't achieve my expected grades, I am now working with a tutor to help me understand my weak areas so I can succeed in your program.”

Wordtune’s Spices feature can help you develop counterarguments to weaknesses. In the Editor, highlight your text, click on Spices, and then Counterargument . Here’s an example:

Using Wordtune’s suggestion, I can highlight my eagerness to learn and provide examples to support my argument.

Highlight achievements

This is your chance to shine! A personal statement should highlight your best qualities — provided they relate to your prompt.

Ask yourself:

• What are your skills and strengths? Identify both academic and non-academic abilities such as critical thinking, problem-solving, and teamwork.
• What challenges have you faced? Reflect on how you have overcome significant challenges and how these experiences have helped you grow. For example, completing a course, learning a new language, or starting a business.
• What are your unique selling points? Consider what sets you apart from other applicants. For example, you may have a unique set of technical skills or experience learning in a different country.
• How have your achievements shaped your goals and aspirations? Sharing your goals shows that you think long-term and have taken the time to make sure you’re applying for the right opportunity.

Connect with the institution or company

Tailor your statement to the specific institution or company you're applying to — this shows you understand their values and have carefully considered where you want to seek opportunities.

To do this, head to the company or institution’s website and look for the About page. Many organizations include a mission statement on this page that conveys its purpose and values.

For example, universities often include their values under “Community” or “Student Life” sections. Here, Princeton University’s “In Service of Humanity” section highlights how they value using education to benefit society. Applicants can engage with this by explaining how they interact with their communities and seek to use their education to help others.

You can also research a company or institution’s social media. Look for similarities — maybe you both prioritize collaboration or think outside the box. Draw upon this in your personal statement. 

End with a strong conclusion

A strong conclusion is clear, concise, and leaves a lasting impression. Use these three steps:

• Summarize the main points of your statement. For example, “My experience volunteering for the school newspaper, along with my communication skills and enthusiasm for writing, make me an ideal student for your university."
• Discuss your future . Share your future ambitions to remind the reader that you’ve carefully considered how the opportunity fits into your plans.
• Include a closing statement. End on a positive note and offer the reader a final explanation for why you would be a great match. For instance, “Thank you for reviewing my statement. I am confident my skills and experience align with the role and your company culture.”

Tip: Learn more about writing an effective conclusion with our handy guide . 

Different types of personal statements

Now you know how to write a personal statement, let’s look at what to focus on depending on your application type.

The length of your personal statement will vary depending on the type. Generally, it should be around 500 words to 650 words . However, a university application is often longer than a statement for a job, so it’s vital to determine what is expected of you from the beginning.

Whatever the length, it’s important to remove and edit content fluff , including any repetition or copy that does not relate to your prompt.

Personal statement checklist

Use this checklist to ensure that your statement includes: 

• An engaging introduction.
• Clear examples of your experiences, skills, and expertise. 
• A commitment to improvement, if required.
• Any applicable achievements. 
• A direct connection to the company or institution’s values.
• A strong conclusion that summarizes information without adding new content.
• Authentic, simple language.

Personal statements are an opportunity to delve deeper and share who you are beyond your grades or resume experience. Demonstrate your ability with anecdotes and examples, address any weaknesses, and remember to use genuine and simple language. This is your place to shine, so follow our tips while displaying your unique personality, and you’ll be sure to stand out from the crowd.

Want to get started and create a powerful introduction? Read our step-by-step guide .

What is the difference between a cover letter and a personal statement?

A cover letter expresses your interest in a position and introduces you to an employer. It’s typically shorter and focuses on your qualifications, skills, and experience for a particular role. A personal statement, however, is common for a job, internship, funding, or university application. It explores your background, goals, and aspirations, as well as your skills and experience.

What is the purpose of a personal statement?

A personal statement is an opportunity to stand out by detailing your background, experiences, and aspirations. It should explain why you are interested in and a good match for the company or institution you are applying to.

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