aims and objectives in dissertation examples

• How it works

"Christmas Offer"

Terms & conditions.

As the Christmas season is upon us, we find ourselves reflecting on the past year and those who we have helped to shape their future. It’s been quite a year for us all! The end of the year brings no greater joy than the opportunity to express to you Christmas greetings and good wishes.

At this special time of year, Research Prospect brings joyful discount of 10% on all its services. May your Christmas and New Year be filled with joy.

We are looking back with appreciation for your loyalty and looking forward to moving into the New Year together.

"Claim this offer"

In unfamiliar and hard times, we have stuck by you. This Christmas, Research Prospect brings you all the joy with exciting discount of 10% on all its services.

Offer valid till 5-1-2024

We love being your partner in success. We know you have been working hard lately, take a break this holiday season to spend time with your loved ones while we make sure you succeed in your academics

Discount code: RP0996Y

How to Write the Dissertation Aims and Objectives – Guide & Examples

Published by Grace Graffin at January 27th, 2023 , Revised On October 9, 2023

Aims and objectives are among the essential aspects of a dissertation. If you write aims and objectives effectively, they can act as a foundation to give your research clarity and focus.

This article will provide you with all the necessary information regarding aims and objectives, their differences, writing tips , and the common mistakes you should avoid while writing them.

The aim is often a single sentence or a short paragraph that describes your dissertation’s main goal and intent. It tells what you hope to achieve at the end. You should write the aim so that it becomes identifiable when it is achieved with the completion of your dissertation .

The aim is written in a subsection of the introduction to clarify the overall purpose of the dissertation .

Example: It is often observed that employees in culturally diverse workplaces struggle to work effectively in a team. A probable cause of this issue is bullying at the workplace. This research investigates the impact of bullying on employee job satisfaction at culturally diverse workplaces and the resulting loss of employee productivity. This research will use surveys and case study analysis to analyze the impact of bullying on employees.

The objectives in a dissertation describe the ways through which you intend to achieve the research aim. They are specific statements that break down the aim into several smaller key sections of the overall research. Suitable objectives can help you stay focused and conduct research in the direction of your aim.

The number of objectives should be realistic; usually, between three to six, and each one should be possible to achieve. The following example shows the objectives for the previously-mentioned dissertation aim.

1. identification of the behaviors that are considered as bullying 2. exploring the factors that cause bullying at a culturally diverse workplace 3. analyzing the relationship between bullying and job satisfaction of employees 4. providing suitable recommendations on minimizing the bullying at the workplace

The objectives of a dissertation should be SMART.

• Specific: should be precise, focused, and well-defined
• Measurable: the progress should be measurable, and you should be able to determine when you have achieved an objective.
• Achievable: you should be able to carry out the required action within your available resources
• Relevant: should be related to the dissertation aim
• Time-bound: should be possible within the available time

Differences between aims and objectives

Aims and objectives are often mixed, but there are clear differences between them.

Hire an Expert Writer

Orders completed by our expert writers are

• Formally drafted in an academic style
• Free Amendments and 100% Plagiarism Free – or your money back!
• 100% Confidential and Timely Delivery!
• Free anti-plagiarism report
• Appreciated by thousands of clients. Check client reviews

How to write aims and objectives?

There is no particular way or standard to write the aims and objectives. Different researchers have different writing styles, and often it can be influenced by your research supervisor. However, you should follow certain basic principles while writing aims and objectives in a dissertation.

Writing the aim statement

The aim statement should cover the following essential elements.

• Why is the research necessary? (covers the underlying problem on which the study is to be conducted)
• What is the research about? (description of the research title)
• How are you going to conduct it? (a brief statement of intended research methods)

An appropriate aim clearly defines the research purpose without confusing the reader. If you struggle to explain your research and its importance in simpler terms, you should consider refining your research to clarify it further.

Writing objectives

The objectives describe how you would achieve your research aim. You can do this through the following steps,

• The first one to two objectives can be applied to the literature review . (Verbs to be used: investigate, examine, study)
• One objective can be applied to the methodology portion. (Verbs to be used: collect, select, demonstrate, estimate)
• Two to three objectives can cover the critical evaluation or discussion chapters (Verbs to be used: analyze, compare, evaluate)
• The final objective will cover the conclusion or recommendation portion. (Verbs to be used: conclude, recommend)

Instead of writing like a paragraph, the objectives should be written as a numbered list to give them more clarity.

How many aims and objectives should be there?

It depends upon the topic of your research and mainly upon your supervisor’s requirements. Generally, a dissertation has a single broad statement as the research aim. However, it is acceptable to include a main aim along with two to three subsidiary aims.

Similarly, the number of objectives should be realistic and sufficient to measure the progress regarding the achievement of the research aim. Their number can generally vary from three to six depending upon the aim.

Common mistakes to avoid while writing research aims and objectives

• Writing a broad research aim

Writing a broad research aim is a common mistake, and it often becomes difficult to achieve. It may create a problem when you are asked to prove how you have achieved your aims during your  viva defense . It would be best to narrow your study to a specific area in the early stages of the dissertation.

• Formulating overlapping research objectives

The objectives should be written such that they are measurable and distinct from each other. If they overlap, it makes it difficult to structure your dissertation properly in specific chapters.

• Setting unrealistic aims

Students often get over-ambitious while describing the research aim and face problems afterward in achieving those aims. You should avoid this mistake and be realistic about what you can achieve in the available time and resources.

Aims and objectives are the sections that require significant time and attention to avoid future hassles while conducting research and writing your dissertation.

Frequently Asked Questions

How to set dissertation aims and objectives.

To set dissertation aims and objectives, define your research goals clearly. Aims state what you want to achieve, while objectives outline specific, measurable steps to reach those goals. Ensure they align with your research question and contribute to your study’s significance.

You May Also Like

Find out all you need to know about paraphrasing and how paraphrasing is essential in essay and assignment writing here.

Want to write an effective cover letter without experience? 10 tips on how to write a cover letter if you don’t have any work experience.

You should know how to review your own content. Learn all about how you can critically evaluate your dissertation in this article.

As Featured On

USEFUL LINKS

LEARNING RESOURCES

COMPANY DETAILS

Splash Sol LLC

• How It Works

• Aims and Objectives – A Guide for Academic Writing
• Doing a PhD

One of the most important aspects of a thesis, dissertation or research paper is the correct formulation of the aims and objectives. This is because your aims and objectives will establish the scope, depth and direction that your research will ultimately take. An effective set of aims and objectives will give your research focus and your reader clarity, with your aims indicating what is to be achieved, and your objectives indicating how it will be achieved.

Introduction

There is no getting away from the importance of the aims and objectives in determining the success of your research project. Unfortunately, however, it is an aspect that many students struggle with, and ultimately end up doing poorly. Given their importance, if you suspect that there is even the smallest possibility that you belong to this group of students, we strongly recommend you read this page in full.

This page describes what research aims and objectives are, how they differ from each other, how to write them correctly, and the common mistakes students make and how to avoid them. An example of a good aim and objectives from a past thesis has also been deconstructed to help your understanding.

What Are Aims and Objectives?

Research aims.

A research aim describes the main goal or the overarching purpose of your research project.

In doing so, it acts as a focal point for your research and provides your readers with clarity as to what your study is all about. Because of this, research aims are almost always located within its own subsection under the introduction section of a research document, regardless of whether it’s a thesis , a dissertation, or a research paper .

A research aim is usually formulated as a broad statement of the main goal of the research and can range in length from a single sentence to a short paragraph. Although the exact format may vary according to preference, they should all describe why your research is needed (i.e. the context), what it sets out to accomplish (the actual aim) and, briefly, how it intends to accomplish it (overview of your objectives).

To give an example, we have extracted the following research aim from a real PhD thesis:

Example of a Research Aim

The role of diametrical cup deformation as a factor to unsatisfactory implant performance has not been widely reported. The aim of this thesis was to gain an understanding of the diametrical deformation behaviour of acetabular cups and shells following impaction into the reamed acetabulum. The influence of a range of factors on deformation was investigated to ascertain if cup and shell deformation may be high enough to potentially contribute to early failure and high wear rates in metal-on-metal implants.

Note: Extracted with permission from thesis titled “T he Impact And Deformation Of Press-Fit Metal Acetabular Components ” produced by Dr H Hothi of previously Queen Mary University of London.

Research Objectives

Where a research aim specifies what your study will answer, research objectives specify how your study will answer it.

They divide your research aim into several smaller parts, each of which represents a key section of your research project. As a result, almost all research objectives take the form of a numbered list, with each item usually receiving its own chapter in a dissertation or thesis.

Following the example of the research aim shared above, here are it’s real research objectives as an example:

Example of a Research Objective

• Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.
• Investigate the number, velocity and position of impacts needed to insert a cup.
• Determine the relationship between the size of interference between the cup and cavity and deformation for different cup types.
• Investigate the influence of non-uniform cup support and varying the orientation of the component in the cavity on deformation.
• Examine the influence of errors during reaming of the acetabulum which introduce ovality to the cavity.
• Determine the relationship between changes in the geometry of the component and deformation for different cup designs.
• Develop three dimensional pelvis models with non-uniform bone material properties from a range of patients with varying bone quality.
• Use the key parameters that influence deformation, as identified in the foam models to determine the range of deformations that may occur clinically using the anatomic models and if these deformations are clinically significant.

It’s worth noting that researchers sometimes use research questions instead of research objectives, or in other cases both. From a high-level perspective, research questions and research objectives make the same statements, but just in different formats.

Taking the first three research objectives as an example, they can be restructured into research questions as follows:

Restructuring Research Objectives as Research Questions

• Can finite element models using simplified experimentally validated foam models to represent the acetabulum together with explicit dynamics be used to mimic mallet blows during cup/shell insertion?
• What is the number, velocity and position of impacts needed to insert a cup?
• What is the relationship between the size of interference between the cup and cavity and deformation for different cup types?

Difference Between Aims and Objectives

Hopefully the above explanations make clear the differences between aims and objectives, but to clarify:

• The research aim focus on what the research project is intended to achieve; research objectives focus on how the aim will be achieved.
• Research aims are relatively broad; research objectives are specific.
• Research aims focus on a project’s long-term outcomes; research objectives focus on its immediate, short-term outcomes.
• A research aim can be written in a single sentence or short paragraph; research objectives should be written as a numbered list.

How to Write Aims and Objectives

Before we discuss how to write a clear set of research aims and objectives, we should make it clear that there is no single way they must be written. Each researcher will approach their aims and objectives slightly differently, and often your supervisor will influence the formulation of yours on the basis of their own preferences.

Regardless, there are some basic principles that you should observe for good practice; these principles are described below.

Your aim should be made up of three parts that answer the below questions:

• Why is this research required?
• What is this research about?
• How are you going to do it?

The easiest way to achieve this would be to address each question in its own sentence, although it does not matter whether you combine them or write multiple sentences for each, the key is to address each one.

The first question, why , provides context to your research project, the second question, what , describes the aim of your research, and the last question, how , acts as an introduction to your objectives which will immediately follow.

Scroll through the image set below to see the ‘why, what and how’ associated with our research aim example.

Note: Your research aims need not be limited to one. Some individuals per to define one broad ‘overarching aim’ of a project and then adopt two or three specific research aims for their thesis or dissertation. Remember, however, that in order for your assessors to consider your research project complete, you will need to prove you have fulfilled all of the aims you set out to achieve. Therefore, while having more than one research aim is not necessarily disadvantageous, consider whether a single overarching one will do.

Research Objectives

Each of your research objectives should be SMART :

• Specific – is there any ambiguity in the action you are going to undertake, or is it focused and well-defined?
• Measurable – how will you measure progress and determine when you have achieved the action?
• Achievable – do you have the support, resources and facilities required to carry out the action?
• Relevant – is the action essential to the achievement of your research aim?
• Timebound – can you realistically complete the action in the available time alongside your other research tasks?

In addition to being SMART, your research objectives should start with a verb that helps communicate your intent. Common research verbs include:

Table of Research Verbs to Use in Aims and Objectives

Last, format your objectives into a numbered list. This is because when you write your thesis or dissertation, you will at times need to make reference to a specific research objective; structuring your research objectives in a numbered list will provide a clear way of doing this.

To bring all this together, let’s compare the first research objective in the previous example with the above guidance:

Checking Research Objective Example Against Recommended Approach

Research Objective:

1. Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.

Checking Against Recommended Approach:

Q: Is it specific? A: Yes, it is clear what the student intends to do (produce a finite element model), why they intend to do it (mimic cup/shell blows) and their parameters have been well-defined ( using simplified experimentally validated foam models to represent the acetabulum ).

Q: Is it measurable? A: Yes, it is clear that the research objective will be achieved once the finite element model is complete.

Q: Is it achievable? A: Yes, provided the student has access to a computer lab, modelling software and laboratory data.

Q: Is it relevant? A: Yes, mimicking impacts to a cup/shell is fundamental to the overall aim of understanding how they deform when impacted upon.

Q: Is it timebound? A: Yes, it is possible to create a limited-scope finite element model in a relatively short time, especially if you already have experience in modelling.

Q: Does it start with a verb? A: Yes, it starts with ‘develop’, which makes the intent of the objective immediately clear.

Q: Is it a numbered list? A: Yes, it is the first research objective in a list of eight.

Mistakes in Writing Research Aims and Objectives

1. making your research aim too broad.

Having a research aim too broad becomes very difficult to achieve. Normally, this occurs when a student develops their research aim before they have a good understanding of what they want to research. Remember that at the end of your project and during your viva defence , you will have to prove that you have achieved your research aims; if they are too broad, this will be an almost impossible task. In the early stages of your research project, your priority should be to narrow your study to a specific area. A good way to do this is to take the time to study existing literature, question their current approaches, findings and limitations, and consider whether there are any recurring gaps that could be investigated .

Note: Achieving a set of aims does not necessarily mean proving or disproving a theory or hypothesis, even if your research aim was to, but having done enough work to provide a useful and original insight into the principles that underlie your research aim.

2. Making Your Research Objectives Too Ambitious

Be realistic about what you can achieve in the time you have available. It is natural to want to set ambitious research objectives that require sophisticated data collection and analysis, but only completing this with six months before the end of your PhD registration period is not a worthwhile trade-off.

3. Formulating Repetitive Research Objectives

Each research objective should have its own purpose and distinct measurable outcome. To this effect, a common mistake is to form research objectives which have large amounts of overlap. This makes it difficult to determine when an objective is truly complete, and also presents challenges in estimating the duration of objectives when creating your project timeline. It also makes it difficult to structure your thesis into unique chapters, making it more challenging for you to write and for your audience to read.

Fortunately, this oversight can be easily avoided by using SMART objectives.

Hopefully, you now have a good idea of how to create an effective set of aims and objectives for your research project, whether it be a thesis, dissertation or research paper. While it may be tempting to dive directly into your research, spending time on getting your aims and objectives right will give your research clear direction. This won’t only reduce the likelihood of problems arising later down the line, but will also lead to a more thorough and coherent research project.

Finding a PhD has never been this easy – search for a PhD by keyword, location or academic area of interest.

Browse PhDs Now

Join thousands of students.

Join thousands of other students and stay up to date with the latest PhD programmes, funding opportunities and advice.

Research Aims, Objectives & Questions

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

T he research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

• What is the golden thread
• What are research aims ( examples )
• What are research objectives ( examples )
• What are research questions ( examples )
• The importance of alignment in the golden thread

What is the “golden thread”?

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

Need a helping hand?

Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

You Might Also Like:

How To Choose A Tutor For Your Dissertation

Hiring the right tutor for your dissertation or thesis can make the difference between passing and failing. Here’s what you need to consider.

5 Signs You Need A Dissertation Helper

Discover the 5 signs that suggest you need a dissertation helper to get unstuck, finish your degree and get your life back.

Writing A Dissertation While Working: A How-To Guide

Struggling to balance your dissertation with a full-time job and family? Learn practical strategies to achieve success.

How To Review & Understand Academic Literature Quickly

Learn how to fast-track your literature review by reading with intention and clarity. Dr E and Amy Murdock explain how.

Dissertation Writing Services: Far Worse Than You Think

Thinking about using a dissertation or thesis writing service? You might want to reconsider that move. Here’s what you need to know.

📄 FREE TEMPLATES

Research Topic Ideation

Proposal Writing

Literature Review

Methodology & Analysis

Academic Writing

Referencing & Citing

Apps, Tools & Tricks

The Grad Coach Podcast

41 Comments

Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Well appreciated. This has helped me greatly in doing my dissertation.

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Thanks so much. This was really helpful.

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

i found this document so useful towards my study in research methods. thanks so much.

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

This is quite helpful. I really appreciate!

The article made it simple for researcher students to differentiate between three concepts.

Very innovative and educational in approach to conducting research.

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

A very helpful piece. thanks, I really appreciate it .

Very well explained, and it might be helpful to many people like me.

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Exactly what I need in this research journey, I look forward to more of your coaching videos.

This helped a lot. Thanks so much for the effort put into explaining it.

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

This is quite useful thanks

I’m excited and thankful. I got so much value which will help me progress in my thesis.

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Very helpful and important tips on Aims, Objectives and Questions.

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

Awesome! Very important resources and presented in an informative way to easily understand the golden thread. Indeed, thank you so much.

Well explained

The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

A great thanks for you. it is really amazing explanation. I grasp a lot and one step up to research knowledge.

I really found these tips helpful. Thank you very much Grad Coach.

I found this article helpful. Thanks for sharing this.

thank you so much, the explanation and examples are really helpful

This is a well researched and superbly written article for learners of research methods at all levels in the research topic from conceptualization to research findings and conclusions. I highly recommend this material to university graduate students. As an instructor of advanced research methods for PhD students, I have confirmed that I was giving the right guidelines for the degree they are undertaking.

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Submit Comment

• Print Friendly

21 Research Objectives Examples (Copy and Paste)

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

Learn about our Editorial Process

Research objectives refer to the definitive statements made by researchers at the beginning of a research project detailing exactly what a research project aims to achieve.

These objectives are explicit goals clearly and concisely projected by the researcher to present a clear intention or course of action for his or her qualitative or quantitative study. 

Research objectives are typically nested under one overarching research aim. The objectives are the steps you’ll need to take in order to achieve the aim (see the examples below, for example, which demonstrate an aim followed by 3 objectives, which is what I recommend to my research students).

Research Objectives vs Research Aims

Research aim and research objectives are fundamental constituents of any study, fitting together like two pieces of the same puzzle.

The ‘research aim’ describes the overarching goal or purpose of the study (Kumar, 2019). This is usually a broad, high-level purpose statement, summing up the central question that the research intends to answer.

Example of an Overarching Research Aim:

“The aim of this study is to explore the impact of climate change on crop productivity.” 

Comparatively, ‘research objectives’ are concrete goals that underpin the research aim, providing stepwise actions to achieve the aim.

Objectives break the primary aim into manageable, focused pieces, and are usually characterized as being more specific, measurable, achievable, relevant, and time-bound (SMART).

Examples of Specific Research Objectives:

1. “To examine the effects of rising temperatures on the yield of rice crops during the upcoming growth season.” 2. “To assess changes in rainfall patterns in major agricultural regions over the first decade of the twenty-first century (2000-2010).” 3. “To analyze the impact of changing weather patterns on crop diseases within the same timeframe.”

The distinction between these two terms, though subtle, is significant for successfully conducting a study. The research aim provides the study with direction, while the research objectives set the path to achieving this aim, thereby ensuring the study’s efficiency and effectiveness.

How to Write Research Objectives

I usually recommend to my students that they use the SMART framework to create their research objectives.

SMART is an acronym standing for Specific, Measurable, Achievable, Relevant, and Time-bound. It provides a clear method of defining solid research objectives and helps students know where to start in writing their objectives (Locke & Latham, 2013).

Each element of this acronym adds a distinct dimension to the framework, aiding in the creation of comprehensive, well-delineated objectives.

Here is each step:

• Specific : We need to avoid ambiguity in our objectives. They need to be clear and precise (Doran, 1981). For instance, rather than stating the objective as “to study the effects of social media,” a more focused detail would be “to examine the effects of social media use (Facebook, Instagram, and Twitter) on the academic performance of college students.”
• Measurable: The measurable attribute provides a clear criterion to determine if the objective has been met (Locke & Latham, 2013). A quantifiable element, such as a percentage or a number, adds a measurable quality. For example, “to increase response rate to the annual customer survey by 10%,” makes it easier to ascertain achievement.
• Achievable: The achievable aspect encourages researchers to craft realistic objectives, resembling a self-check mechanism to ensure the objectives align with the scope and resources at disposal (Doran, 1981). For example, “to interview 25 participants selected randomly from a population of 100” is an attainable objective as long as the researcher has access to these participants.
• Relevance : Relevance, the fourth element, compels the researcher to tailor the objectives in alignment with overarching goals of the study (Locke & Latham, 2013). This is extremely important – each objective must help you meet your overall one-sentence ‘aim’ in your study.
• Time-Bound: Lastly, the time-bound element fosters a sense of urgency and prioritization, preventing procrastination and enhancing productivity (Doran, 1981). “To analyze the effect of laptop use in lectures on student engagement over the course of two semesters this year” expresses a clear deadline, thus serving as a motivator for timely completion.

You’re not expected to fit every single element of the SMART framework in one objective, but across your objectives, try to touch on each of the five components.

Research Objectives Examples

1. Field: Psychology

Aim: To explore the impact of sleep deprivation on cognitive performance in college students.

• Objective 1: To compare cognitive test scores of students with less than six hours of sleep and those with 8 or more hours of sleep.
• Objective 2: To investigate the relationship between class grades and reported sleep duration.
• Objective 3: To survey student perceptions and experiences on how sleep deprivation affects their cognitive capabilities.

2. Field: Environmental Science

Aim: To understand the effects of urban green spaces on human well-being in a metropolitan city.

• Objective 1: To assess the physical and mental health benefits of regular exposure to urban green spaces.
• Objective 2: To evaluate the social impacts of urban green spaces on community interactions.
• Objective 3: To examine patterns of use for different types of urban green spaces. 

3. Field: Technology

Aim: To investigate the influence of using social media on productivity in the workplace.

• Objective 1: To measure the amount of time spent on social media during work hours.
• Objective 2: To evaluate the perceived impact of social media use on task completion and work efficiency.
• Objective 3: To explore whether company policies on social media usage correlate with different patterns of productivity.

4. Field: Education

Aim: To examine the effectiveness of online vs traditional face-to-face learning on student engagement and achievement.

• Objective 1: To compare student grades between the groups exposed to online and traditional face-to-face learning.
• Objective 2: To assess student engagement levels in both learning environments.
• Objective 3: To collate student perceptions and preferences regarding both learning methods.

5. Field: Health

Aim: To determine the impact of a Mediterranean diet on cardiac health among adults over 50.

• Objective 1: To assess changes in cardiovascular health metrics after following a Mediterranean diet for six months.
• Objective 2: To compare these health metrics with a similar group who follow their regular diet.
• Objective 3: To document participants’ experiences and adherence to the Mediterranean diet.

6. Field: Environmental Science

Aim: To analyze the impact of urban farming on community sustainability.

• Objective 1: To document the types and quantity of food produced through urban farming initiatives.
• Objective 2: To assess the effect of urban farming on local communities’ access to fresh produce.
• Objective 3: To examine the social dynamics and cooperative relationships in the creating and maintaining of urban farms.

7. Field: Sociology

Aim: To investigate the influence of home offices on work-life balance during remote work.

• Objective 1: To survey remote workers on their perceptions of work-life balance since setting up home offices.
• Objective 2: To conduct an observational study of daily work routines and family interactions in a home office setting.
• Objective 3: To assess the correlation, if any, between physical boundaries of workspaces and mental boundaries for work in the home setting.

8. Field: Economics

Aim: To evaluate the effects of minimum wage increases on small businesses.

• Objective 1: To analyze cost structures, pricing changes, and profitability of small businesses before and after minimum wage increases.
• Objective 2: To survey small business owners on the strategies they employ to navigate minimum wage increases.
• Objective 3: To examine employment trends in small businesses in response to wage increase legislation.

9. Field: Education

Aim: To explore the role of extracurricular activities in promoting soft skills among high school students.

• Objective 1: To assess the variety of soft skills developed through different types of extracurricular activities.
• Objective 2: To compare self-reported soft skills between students who participate in extracurricular activities and those who do not.
• Objective 3: To investigate the teachers’ perspectives on the contribution of extracurricular activities to students’ skill development.

10. Field: Technology

Aim: To assess the impact of virtual reality (VR) technology on the tourism industry.

• Objective 1: To document the types and popularity of VR experiences available in the tourism market.
• Objective 2: To survey tourists on their interest levels and satisfaction rates with VR tourism experiences.
• Objective 3: To determine whether VR tourism experiences correlate with increased interest in real-life travel to the simulated destinations.

11. Field: Biochemistry

Aim: To examine the role of antioxidants in preventing cellular damage.

• Objective 1: To identify the types and quantities of antioxidants in common fruits and vegetables.
• Objective 2: To determine the effects of various antioxidants on free radical neutralization in controlled lab tests.
• Objective 3: To investigate potential beneficial impacts of antioxidant-rich diets on long-term cellular health.

12. Field: Linguistics

Aim: To determine the influence of early exposure to multiple languages on cognitive development in children.

• Objective 1: To assess cognitive development milestones in monolingual and multilingual children.
• Objective 2: To document the number and intensity of language exposures for each group in the study.
• Objective 3: To investigate the specific cognitive advantages, if any, enjoyed by multilingual children.

13. Field: Art History

Aim: To explore the impact of the Renaissance period on modern-day art trends.

• Objective 1: To identify key characteristics and styles of Renaissance art.
• Objective 2: To analyze modern art pieces for the influence of the Renaissance style.
• Objective 3: To survey modern-day artists for their inspirations and the influence of historical art movements on their work.

14. Field: Cybersecurity

Aim: To assess the effectiveness of two-factor authentication (2FA) in preventing unauthorized system access.

• Objective 1: To measure the frequency of unauthorized access attempts before and after the introduction of 2FA.
• Objective 2: To survey users about their experiences and challenges with 2FA implementation.
• Objective 3: To evaluate the efficacy of different types of 2FA (SMS-based, authenticator apps, biometrics, etc.).

15. Field: Cultural Studies

Aim: To analyze the role of music in cultural identity formation among ethnic minorities.

• Objective 1: To document the types and frequency of traditional music practices within selected ethnic minority communities.
• Objective 2: To survey community members on the role of music in their personal and communal identity.
• Objective 3: To explore the resilience and transmission of traditional music practices in contemporary society.

16. Field: Astronomy

Aim: To explore the impact of solar activity on satellite communication.

• Objective 1: To categorize different types of solar activities and their frequencies of occurrence.
• Objective 2: To ascertain how variations in solar activity may influence satellite communication.
• Objective 3: To investigate preventative and damage-control measures currently in place during periods of high solar activity.

17. Field: Literature

Aim: To examine narrative techniques in contemporary graphic novels.

• Objective 1: To identify a range of narrative techniques employed in this genre.
• Objective 2: To analyze the ways in which these narrative techniques engage readers and affect story interpretation.
• Objective 3: To compare narrative techniques in graphic novels to those found in traditional printed novels.

18. Field: Renewable Energy

Aim: To investigate the feasibility of solar energy as a primary renewable resource within urban areas.

• Objective 1: To quantify the average sunlight hours across urban areas in different climatic zones. 
• Objective 2: To calculate the potential solar energy that could be harnessed within these areas.
• Objective 3: To identify barriers or challenges to widespread solar energy implementation in urban settings and potential solutions.

19. Field: Sports Science

Aim: To evaluate the role of pre-game rituals in athlete performance.

• Objective 1: To identify the variety and frequency of pre-game rituals among professional athletes in several sports.
• Objective 2: To measure the impact of pre-game rituals on individual athletes’ performance metrics.
• Objective 3: To examine the psychological mechanisms that might explain the effects (if any) of pre-game ritual on performance.

20. Field: Ecology

Aim: To investigate the effects of urban noise pollution on bird populations.

• Objective 1: To record and quantify urban noise levels in various bird habitats.
• Objective 2: To measure bird population densities in relation to noise levels.
• Objective 3: To determine any changes in bird behavior or vocalization linked to noise levels.

21. Field: Food Science

Aim: To examine the influence of cooking methods on the nutritional value of vegetables.

• Objective 1: To identify the nutrient content of various vegetables both raw and after different cooking processes.
• Objective 2: To compare the effect of various cooking methods on the nutrient retention of these vegetables.
• Objective 3: To propose cooking strategies that optimize nutrient retention.

The Importance of Research Objectives

The importance of research objectives cannot be overstated. In essence, these guideposts articulate what the researcher aims to discover, understand, or examine (Kothari, 2014).

When drafting research objectives, it’s essential to make them simple and comprehensible, specific to the point of being quantifiable where possible, achievable in a practical sense, relevant to the chosen research question, and time-constrained to ensure efficient progress (Kumar, 2019). 

Remember that a good research objective is integral to the success of your project, offering a clear path forward for setting out a research design , and serving as the bedrock of your study plan. Each objective must distinctly address a different dimension of your research question or problem (Kothari, 2014). Always bear in mind that the ultimate purpose of your research objectives is to succinctly encapsulate your aims in the clearest way possible, facilitating a coherent, comprehensive and rational approach to your planned study, and furnishing a scientific roadmap for your journey into the depths of knowledge and research (Kumar, 2019). 

Kothari, C.R (2014). Research Methodology: Methods and Techniques . New Delhi: New Age International.

Kumar, R. (2019). Research Methodology: A Step-by-Step Guide for Beginners .New York: SAGE Publications.

Doran, G. T. (1981). There’s a S.M.A.R.T. way to write management’s goals and objectives. Management review, 70 (11), 35-36.

Locke, E. A., & Latham, G. P. (2013). New Developments in Goal Setting and Task Performance . New York: Routledge.

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 10 Reasons you’re Perpetually Single
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 20 Montessori Toddler Bedrooms (Design Inspiration)
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 21 Montessori Homeschool Setups
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 101 Hidden Talents Examples

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

No internet connection.

All search filters on the page have been cleared., your search has been saved..

• Sign in to my profile My Profile

Writing Effective Research Aims and Objectives

• By: Margaret-Anne Houston , Marissa McDonagh Edited by: Margaret-Anne Houston
• Product: Sage Research Methods: Business
• Publisher: SAGE Publications Ltd
• Publication year: 2023
• Online pub date: March 21, 2023
• Discipline: Business and Management
• Methods: Research questions , Writing research , Research design
• DOI: https:// doi. org/10.4135/9781529668216
• Keywords: fuel poverty , social media Show all Show less
• Academic Level: Advanced Undergraduate Online ISBN: 9781529668216 More information Less information

The writing of effective research aims and objectives can cause confusion and concern to new and experienced researchers and learners. This step in your research journey is usually the first written method used to convey your research idea to your tutor. Therefore, aims and objectives should clearly convey your topic, academic foundation, and research design. In order to write effective research aims and objectives, researchers should consider all aspects of their proposed work. For example, the sample(s) to be approached for participation in the primary data collection. Identifying research objectives that are SMART is key to ensuring key aspects of the work are considered prior to any data collection. This includes consideration of access to samples and the ethics of researching the topic and research design. Finally, seeing your work as others will read it, can be an effective evaluation tool to ensure your own research objectives adequately capture and reflect your intended study. Therefore, this guide encourages you to consider common issues with identifying and writing research aims and objectives through consideration of examples.

Learning Outcomes

By the end of this guide, readers should be able to:

• Identify the meaning and purpose of a research aim within business research
• Understand the link between an effective research aim and the wider topic and literature/secondary sources, where appropriate
• Understand how to identify and write Specific, Measurable, Achievable, Realistic and Timely (SMART) Research objectives, research questions, and consideration of research hypothesis
• Recognize the link between writing an effective research aim and the research design. Write own research aim and objectives

Introduction

The writing of effective research aims and objectives can cause confusion and concern to new (and experienced!) researchers and learners. Attempting to identify the scope and focus of a project within a few specific statements, can take time and consideration of all aspects of your research design. If you are still unsure of your approach to your topic, or even the boundaries of the topic itself, this uncertainty can make the framing of an effective research aim seem like an uphill task.

However, even if this is your first time trying to convey your research idea within a few concise and precise statements, there are steps to take to ensure your work clearly communicates your meaning to your audience. This how-to-guide draws on examples of business topic research aims and objectives and explores techniques for reviewing their meaning. This active learning approach will enable you to grow confidence in framing and communicating your own research.

The importance of ensuring the research aim and objectives are not only reflective of the topic choice but are also achievable can be a fluid process, which in itself, can result in anxious researchers. Seeing your work as others will read it, can be an effective evaluation tool to ensure your own research objectives adequately capture and reflect your intended study. Therefore, this guide encourages you to consider common issues with identifying and writing research aims and objectives through consideration of examples.

Identify the Meaning and Purpose of a Research Aim with Business Research

Writing an effective research aim is an integral part of the research process. A research aim is a statement of intent. It should communicate your research goal clearly and should provide a focus for your work from the offset. It is important to differentiate between a research aim and the objectives. If a research aim tells the reader what you plan to achieve, then the research objectives should state how you would reach that goal. Often the objectives will provide a road map of the steps you will take in order to meet the research aim. Therefore, a research aim in business-related topics is typically a single sentence or even two, which conveys the overall purpose of the research-the end goal!

The terminology you use when writing your research aim is important. Note the following example aims from Business related topics:

• 1. This research aims to evaluate the lasting effects of lockdown and ‘work from home’ initiatives on productiveness in the financial service industry.
• 2. This research aims to establish a link between innovations in Artificial Intelligence (AI) and recruitment processes for The Royal Bank of Scotland.
• 3. This research aims to investigate to what extent Corporate Social Responsibility (CSR) initiatives can influence consumer behavior. A case study of Aldi UK.
• 4. This research aims to assess the effectiveness of technology companies’ risk management of cyber and information risks measured on the basis of supply chain resilience.
• 5. This research aims to explore the impact of Government funded initiatives to encourage social entrepreneurship in Scotland.

As evidenced above all of the aims stated contain verbs, these highlight how the research will be undertaken. Words such as to assess, to establish, to explore or to evaluate all reflect research analysis. This conveys your intention clearly to the reader and whilst it may not fully demonstrate exactly how the project will be undertaken, the verbs show what the goal is.

The objectives, which follow the aim, can help to show the exact ways the aim will be achieved, highlighting the research methods. It is important to think carefully about whether you plan to or will be to, come to a clear conclusion. Often it is not possible and this can be due to many factors such as the time or scope of the issue. For example, in the aims stated above number 2 is the only one that states it will ‘establish a link.’ This is because the aim is specific and measurable. The objectives should identify the specific processes it will examine and link to effective recruitment practices that are more effective than prior to AI being used.

However, for the other aims it is more appropriate to explore or investigate the topics, as opposed to ‘establishing’ or to ‘evidence an impact.’

Abbreviations are a useful way of shortening words or phrases and they can give writing a more coherent flow. It is worth noting that all abbreviations like AI or CSR should only be used when they are spelled out initially and if they appear frequently throughout your writing.

It is important to always check with your supervisor or course Handbook but typically, you should have a research question, a research aim, and objectives. The research question should capture what the issue is, often it will help to explain your research aim by offering a critical perspective. For example, if your research is to evaluate the effect of something then your question may be to what extent is that something works?

Finally, it is important to remember that the wording of your research aim may change slightly as your research progresses. Often students will modify the words to reflect what they are undertaking as the process develops.

Section Summary

• An effective research aim should clearly set out the goal of a project.
• Carefully consider the terminology you use at this stage, and ensure it reflects the outcome of the study.
• Remember a research aim can be fluid and the exact wording is likely to change as you progress through your research journey.

Understand the Link Between an Effective Research Aim and the Wider Topic and Literature/secondary Sources, Where Appropriate

When developing the research aim it is important to be engaged with the wider topic and associated literature and secondary sources from the offset. These sources will be crucial in helping you to tackle the topic successfully.

Identifying an idea for a research project can sometimes be a relatively simple first step in the research process. It is often narrowing the idea down to a research aim, which can be more difficult. A good way to start is to brainstorm ideas, think about what interests you the most about your studies, and note down keywords which can then be used as search terms. Researchers, at all levels of research and study, should consider information-seeking as a process through which they engage with the primary literature and secondary sources concerning their topic area. This will develop self-confidence in your ability to define the terms of reference of your work and studies. An inquiring mind and openness to a degree of flexibility of approach in these early stages of research, can be key to ensuring initial topic ideas can be molded into achievable research aims and objectives.

Research could be considered to be cyclical, not a one-off process. Therefore, in order to ensure a definable and achievable research topic, many projects use a mixture of sources. This requires a degree of confidence on the part of the researcher; to identify the relevant resources they require, a strategy for how to find them and also, a process for information management.

Many researchers will start with an online search for both academic and non-academic sources. The short-term success of this first step can be dictated by the choice of keywords and phrases. That is, those terms that the researcher believes are most relevant for, and most likely to come up with links to their research topic. However, caution should be employed in this initial task of online searching - this is an important opportunity to consider how we identify these specific keywords. A limited understanding of the area will be enhanced through further reading. It can allow the researcher to access previous studies in the same topic area and identify effective research methods. An informed research aim should be underpinned by reading and evaluating sources in relation to the research idea.

Using the research aims below as examples, note the sources required and some issues to consider for each source. By strategically linking your research aim to the wider area you will ensure your research is robust from the start.

• Reading combined with ongoing critical appraisal of associated sources can help to refine and focus your research aim and objectives.
• Think of your research as an ongoing process. Reading associated sources should be embedded in every stage of your research journey.
• Ensure you are acknowledging the wider research area and associated sources from the offset as this will help to refine and focus your research aim and objectives.

Understanding How to Identify SMART Research Objectives, Research Questions, and Consideration of Research Hypothesis

First-time final year undergraduates are normally expected to identify a research topic and research design that are realistic and achievable. Not only should they be realistic as topics but also achievable within a short time period when most learners have never undertaken such work previously. A common pitfall of many initial research topics is identifying an area that is too wide in scope. A simple step is to consider how to express and convey the work within a series of research objectives. Careful consideration of the content of these statements can help narrow the topic focus, and ensure the research design is relevant to the work to be undertaken. Therefore, writing your objectives should be viewed as a process and not a one-off exercise. Remember, they convey your work to an audience and set out the initial boundaries of the research to be undertaken.

Therefore, research aims and objectives should provide focus and direction for the research topic. Many business research methods texts will introduce the writing of research aims and objectives as a specific skill required to ensure they are Specific, Measurable, Achievable, Realistic and Timely (SMART). By following the SMART guidelines and analyzing examples of common issues within aims and objectives, learners can build confidence and ensure their aims and objectives are strong. Together with these five criteria, the language used can convey the depth of the inquiry. By way of explanation, consider the following topic submitted for consideration as a final-year project:

The research aim is to evaluate consumer perceptions of the impact of social media advertising on their car purchasing decisions. The fieldwork will examine consumer attitudes toward social media advertising and the benefits of this approach. This will be explored through the following research objectives:

• 1. Examine relevant literature concerning advertising, and trends in social media within the car industry;
• 2. Identify the attitudes of key players and stakeholders within the advertising industry toward the use of social media;
• 3. Discuss the effects of new technology on social media and advertising trends;
• 4. Evaluate how consumers relate to new technology with a view to making recommendations for improvement in the use of social media within online advertising.

S pecific – the research objectives reflect the terminology also used within the research aim.

M easureable – this does not necessarily mean that the work will involve quantitative data. Consider that the objectives identify the issues and samples and so the target of the work.

A chievable – does the work appear to be a piece of research that could be undertaken and completed within the confines of the undergraduate program? It could be achievable on the basis that the work does not appear to require a long time period to complete and the samples should be accessible. Achievability is also a consideration of university ethical consideration processes. For example, although a researcher is able to identify a sample of participants who are experiencing fuel poverty, consideration must be given to the possible ethical issues that surround requesting their participation. It may be deemed that the research could in some manner cause harm to the participants, such as stress through talking about their lived experiences. This stress could also be felt by the researcher who may not be trained to deal with such emotional situations. In both of these examples, the university ethics process could decide this work is unachievable.

R ealistic – the issue of social media advertising is realistic within the stated industry. The samples identified also appear linked to the topic. Furthermore, the academic foundation of the work is also identified – advertising. The work also appears to be realistic in terms of the resources required to complete it. The ethical use of data gathered from social media could also be relevant to determining if this topic is realistic. As with Achievability above, issues such as how the data was originally gathered and how it will then be used by the researcher, would be scrutinized by the Ethics process. Again, the principle of ‘do no harm’ would be applied to determine if the work is realistic.

T imely – although the work does not offer a specific timeframe, the use of social media for advertising is evident within the car industry. Therefore, this could be said to be timely.

Furthermore, the terminology is important. If you choose words that are descriptive, they will convey work that is also descriptive. So, try to use words such as ‘describe,’ ‘understand,’ or ‘gain an insight into’ only where they adequately reflect that your research is not an in-depth study. Consider using terms to evidence how you will approach each objective including: evaluate; critique; critically discuss and examine. All infer the research will go beyond a surface inquiry.

Now, at this stage, consider if the research wished to study the possible relationships between variables such as the impact on consumers of exposure to social media advertising on car sales decision-making. As with the approach to the similar topic above, this could be explored using qualitative data by gathering the experiences of consumers and/or people within the car industry. However, research that specifically wishes to explore possible links between issues and/or specific variables, could sometimes be better framed using a research hypothesis. This is a statement that identifies possible c ause and effect ’ relationships between variables. Therefore, the focus of the above topic could be reconsidered to identify the impact of social media advertising within the car industry. The new research question and hypothesis could be thus:

The research question: Do consumers perceive the impact of social media advertising on their car purchasing decisions?

Null Hypothesis: There is no difference in car purchasing decisions between those consumers who are exposed to social media advertising of cars compared to those who are not.

Alternative Hypothesis: There is a relationship between whether or not a consumer has been exposed to social media advertising and their car purchasing decision.

In order to address the hypothesis, some form of statistical testing would be required which is not covered in this guide. However, as a researcher, you should always consider what it is specifically that you wish to research when framing your work. This topic consideration could identify specific issues and/or variables which you wish to explore further to test if there are statistical relationships. In this situation, you could consider including hypothesis testing within your research design. As can be viewed above, related topics may be presented in different ways, with the inclusion or exclusion of a research hypothesis. The existence of possible relationships may be explored through research that seeks perceptions of advertising. However, research which seeks statistical evidence would be best represented with hypothesis testing.

• Research aim and objectives convey to your audience the topic and possible boundaries of your work. Therefore, ensuring they are presented as SMART, allows others to assess your work in the way you intended.
• Research ethics should be considered when writing research aims and objectives, including the potential impact of participation on individuals. Research should do no harm to the individuals involved, including the sample and researchers themselves.
• Research does not always necessitate consideration of the research hypothesis. However, in some circumstances, a well-considered hypothesis could offer statistical weight to your findings.

Recognizing the Link Between Writing an Effective Research Aim and the Research Design

The research aim and objectives should be written in a way that conveys the specific area or problem to be researched. This should allow anyone reading your research aim to understand the main focus of the work. For example, your work may aim to examine the lived experiences of individuals living with fuel poverty within a specific geographic area or demographic. In this example, you can clearly identify the topic – lived experiences of fuel poverty – and the focus – individuals within the chosen geographical area/demographic . To a more experienced researcher, it can also offer insight into the research design which may be reasonably expected. So, studies of ‘lived experiences’ can involve the gathering and/or analysis of qualitative data from individuals/communities as the researcher seek to gather the first-hand experiences of participants (individuals).

Clearly written research aim and objectives should allow the reader to consider the following information:

• 1. Wider academic area(s) within which the topic falls (for example, accountancy; marketing; management);
• 2. The main areas of the literature identified within the aim and/or objectives;
• 3. The data which would be expected to be gathered to in order to meet/address the research objectives;
• 4. The data collection methods which could be deemed relevant to the research aim and,
• 5. Overall, if the research aim and objectives are SMART (see above).

Consider the wording in the example below:

The research aim of this dissertation is to examine the lived experiences of people living with fuel poverty and their attitudes towards support services within a local council area. This research aim will be addressed through the following research objectives:

• 1. Critically review previous literature and evaluate the origins and purpose of different definitions of ‘fuel poverty.’
• 2. Explore the attitudes of individuals currently experiencing fuel poverty towards support agencies and other stakeholders.
• 3. Analyze the opportunities and barriers to support agencies and related stakeholders within a local council area with specific regard to supporting those experiencing fuel poverty.
• 4. Compare and contrast the lived experiences of individuals experiencing fuel poverty with those of the support agencies to identify potential service gaps.

Looking closely at the work above, it could be reasonable to make the following assumptions about the research:

The academic area(s) within which the topic falls (for example, accountancy; marketing; management; social sciences; economics). This can be researched and explored by keyword searching the research aim. In this example, there appear to be multiple academic roots to the work:

• ‘lived experiences of people living with fuel poverty’ – this could be viewed as a social science/economics topic or even an engineering area. Either would depend on the specific view taken to investigate fuel poverty, i.e., real-world examples of lived experiences, specially such as narratives about their daily life. Alternatively, this aim could encapsulate studies within engineering areas that seek to understand the impact of construction and design decisions on the daily life of individuals.
• ‘…and their attitudes towards support services within a local council area’ – by adding a focus for the study as being specific to support services, this work is now narrowed to more reflect the social sciences area.
• If the work was indeed to study any issues such as building construction, this would be expected to appear within the research aim to convey the topic clearly and precisely.

Therefore, it could be expected that if the research draws on wider academic areas, this should be evident from the terminology within the research objectives. A consistent use of terminology ensures the academic foundation of the work is identifiable throughout. It could also be reasonably presumed that the relevant issues of each sample (individuals within fuel poverty, the support services, and stakeholders), would be refined to include specific factors to ensure the work is focused on specific issues.

Next, consider the type of data you would expect to gather to in order to meet/address the research objectives. The following options appear to be linked to the wording of the objectives:

• Secondary Data: The objectives identify the need for literature in the first stages of work in order to address objectives 1, 2, and 3. As the research is based on lived experiences, this could include not only academic work but also charity and government reports. Given that this is a real-world issue, examples could also be identified from reputable news agencies. All of these sources could help identify possible issues that may be identified by research participants during the data gathering. If these issues are not identified by the participants, they could be used to form a critical discussion around opportunities or barriers (objective 3).
• Primary Data: Given the focus on lived experiences related to support services, the research may be presumed to include a qualitative study. A qualitative study would allow participants to use their own voices and language to explain their lived experiences. Whereas a quantitative study, by its nature, could explore the issues already known to the researcher when the instrument was written, e.g., survey. Qualitative data could perhaps encourage more personal issues to be identified by the individual participants, and also offer some context for their position.

Subsequently, consider which data collection methods you would expect to be used to address the research aim.

• Quantitative data gathering tools: Could quantitative data gathering explore the lived experiences of this sample? Many areas could be effectively explored however lived experiences tend to be personal to the individual and so qualitative could offer more depth and richness to the data.
• As both the research aim and objectives identify specific samples, the research could be considered to have a boundary around those to be invited to participate. Therefore, secondary data may identify the definitions of fuel poverty and offer reasons for any differences. It could also allow the identification of the roles and remits of support services and stakeholders. However, it will not offer specific lived experience details that can come from the sample of individuals.

If specific organizational sectors or companies were identified, the use of quantitative data-gathering tools, such as a survey, may allow more specific information to be gathered. Remember, the research aim identifies that the focus is the individuals who experience fuel poverty. Therefore, a survey could address issues such as knowledge and understanding of these service providers. However, it could then miss hearing about the informal networks used by individuals for support, which could come to light during a qualitative study.

Finally, if in doubt, show your research aim and objectives to a colleague and ask them to tell you , what they think your research is about. This simple exercise will enable you to realize what other people understand from your work and so, allow you to tweak where necessary. This should ensure your research is not only accessible to different audiences but ultimately, is a fair reflection of your topic choice.

• Clearly written research aims and objectives can effectively convey information about your work. This allows a reader to consider the key aspects of your topic and sets expectations about the contents of your report/dissertation/thesis.
• Always ensure that the language used to write a research aim and objectives, adequately convey the meaning and depth of your research. It should be specific to your topic but also accessible to the intended audience(s).
• SMART research objectives can convey your understanding of research design. This should be apparent from the layering of issues and identification of relevant samples.

In conclusion, this guide has offered practical steps through example-based exercises to help you format your idea into an effective research aim and objectives. Having progressed through the exercises, you will have considered issues such as the importance of understanding how a research aim can help you refine your idea. It is also the mechanism to convey your research intention to your audience. Through exploring the importance of linking your research aim to the wider research area this will give you the confidence to develop SMART objectives. Following this, your work will reflect key areas of your research design through the use of relevant research methods terminology.

Therefore, by following the steps in this guide you should now be confident to take your idea and form it into robust research aims and objectives.

Multiple-Choice Quiz Questions

1. The purpose of a research aim is to ______.

Incorrect Answer

Feedback: This is not the correct answer. The correct answer is C.

Correct Answer

Feedback: Well done, correct answer

2. It is important to understand the link between the research aim and the wider topic because ______.

Feedback: This is not the correct answer. The correct answer is B.

3. How many research objectives are necessary to ensure a successful final-year project?

4. Research objectives reflect ______

5. Research design can be reflected in the research aim and objectives by ______.

Web Resources

Further reading, sign in to access this content, get a 30 day free trial, more like this, sage recommends.

We found other relevant content for you on other Sage platforms.

Have you created a personal profile? Login or create a profile so that you can save clips, playlists and searches

• Sign in/register

Navigating away from this page will delete your results

Please save your results to "My Self-Assessments" in your profile before navigating away from this page.

Sign in to my profile

Please sign into your institution before accessing your profile

Sign up for a free trial and experience all Sage Learning Resources have to offer.

You must have a valid academic email address to sign up.

Get off-campus access

• View or download all content my institution has access to.

Sign up for a free trial and experience all Sage Learning Resources has to offer.

• view my profile
• view my lists