marketing plan assignment sample pdf

38 Marketing Plan Examples, Samples, & Templates To Outline Your Own Plan

Paige Nordstrom

Looking to create a marketing plan ? Here are 38 marketing plan examples from real-life brands and hypothetical companies to help you map out your goals , strategies , and successes.

The following marketing plan samples break down the outlines from these plans. The intent here is to help you select the components and elements that will make the most sense in your own marketing plan as you discover their actual use in these examples. Enjoy!

Recommended Reading: Marketing Strategy Examples and Marketing Plan Template: Word, PowerPoint, Excel, PDF, & Google Docs Templates

1. Visit Baton Rouge Marketing Plan Example

Marketing Plan Example  – Visit Baton Rouge

Visit Baton Rouge put together this marketing plan to increase awareness of and visitation to the Greater Baton Rouge area.

Marketing Plan Elements Outline:

• Situation analysis (including SWOT and target audience)
• Overall goals
• Leisure marketing
• Meetings and conventions marketing
• Destination sales
• Destination services
• Special projects and events
• Recommended evaluation
• Event calendar

2. Naperville Park District Strategic Marketing Plan Example

Strategic Marketing Plan Example – Naperville Park District

Naperville Park District’s strategic marketing plan spans multiple departments – from sales to PR – to promote a consistent brand image and increase revenue.

• Introduction
• Our organization
• Situational analysis
• Strategy and tactics
• Public relations plan
• Marketing budget challenges

3. Wisconsin Public Library Systems Marketing Cohort Marketing Plan Template

Marketing Plan Template for Libraries  – Wisconsin Public Library Systems Marketing Cohort

Wisconsin Public Library published a template for libraries to use to plan, execute, and monitor their marketing activities.

• Research your audience
• Segment into target markets
• Ask targets what they want/need
• Identify products and services
• Identify your competition
• Set measurable goals
• Write and implement the marketing plan
• Get feedback
• Improve steps

4. The Creative Café, Charleston, South Carolina Marketing Plan

This is a marketing plan example for cafe’s, including their vision, mission, and efforts. Here is what’s included in The Creative Cafe’s marketing plan:

• Executive Summary
• Company Description
• Situational Analysis
• Marketing Strategy/ Program
• Financial Data/ Projections
• Implementation & Contingency Plan

5. University Of Illinois Marketing Plan Example

Marketing Plan Example  – University Of Illinois

The University of Illinois’ marketing plan offers a high-level overview of key strategies to increase student interest and admissions.

• Important context: population definitions and admissions funnel stages
• Upcoming market research efforts
• Strategic plan: objectives, detailed marketing programs, and success metrics

6. Massachusetts Small Business Development Center Network Marketing Plan

The Marketing Plan  – Massachusetts Small Business Development Center Network

Massachusetts’ Small Business Development Center has created a marketing plan to help small businesses map out and execute their efforts.

• Mission statement
• Product/service
• Distribution
• Promotional strategy
• Competition
• Action plan

7. SharpSheets Tutoring Marketing Plan

Here we can see an example of a marketing plan that suggests the implementation of a tutoring business. It goes through all of the concrete resources that your business needs, so you can provide services for students.

A tutoring business includes:

• Marketing Analysis
• Branding & Positioning
• Marketing Channels
• Sales Channels

8. Business.com Small Business Marketing Plan Template

Small Business Marketing Plan Template (direct Word document download)  – Business.com

This downloadable template from Business.com lets business owners fill in their own information to create a marketing plan.

• Executive summary
• Company overview and mission
• Marketing team
• Target market
• Go-to-market strategy
• Marketing goals
• Marketing action plan
• Tools and resources
• Marketing budgets and expenses

9. CoSchedule Marketing Strategy Template

Marketing Strategy: How to Plan Yours in 12 Steps With a Template  – CoSchedule

CoSchedule’s template includes a handy guide that walks businesses through the steps they need to create a successful marketing strategy.

• Marketing strategy steps
• SWOT analysis
• Marketing persona
• Competitive analysis
• Marketing budget
• Brand voice
• Marketing funnel
• Marketing channels
• Marketing tactics
• Marketing metrics and KPIs
• Marketing calendar
• Marketing execution
• Marketing strategy example

10. Evernote Marketing Plan Template

Marketing Plan Template  – Evernote

Evernote’s marketing plan template allows business owners to jot down their marketing ideas and store them in one central place.

• Goals and objectives
• Buyer personas
• Performance

11. Red Rocks Community College, Small Bakery Marketing Plan

Throughout this marketing plan, the small bakery “Cup of Cake Café” reviews their main missions of product quality and strong innovations.

Their marketing plan also included these features:

• Product Description
• Target Market & Consumer Profile
• Marketing Mix
• Action Plan
• Measurement & Monitoring

12. Dream Team Marketing Plan Example

Marketing Plan Example  – Dream Team via Contently

Dream Team’s marketing plan walks businesses through the steps to plan and execute a marketing strategy for a book.

• Business objective
• Key metrics
• Ultimate business goal
• Process and workflow
• Creating, publishing, and optimizing

13. Contently Content Strategy Waterfall Example

Content Strategy Waterfall Example  – Contently

Contently’s template specifically tackles content marketing with its waterfall method and highlights critical questions brands should be asking themselves.

• Content objectives and KPIs
• Target audience
• Key channels
• Channel strategy

14. AddThis Marketing Plan Template

Marketing Plan Template  – AddThis

AddThis gives business owners access to a Google Doc they can duplicate and edit to include their own information.

• Situation analysis
• Marketing objectives and performance
• Pricing strategy
• Distribution strategy
• Promotion strategy

15. Palo Alto Software Sample Plan

Sample Plan  – Palo Alto Software

Palo Alto automatically creates a default business plan outline for companies that use its software. Owners can drag and drop their own details and ideas into the document.

• Opportunity
• Financial plan
• Optional appendix

16. Houghton Mifflin Company Sample Marketing Plan

Sample Marketing Plan  – Houghton Mifflin Company

Houghton Mifflin’s marketing plan walks business owners through the marketing strategy of a hypothetical company to see how they can implement key sections.

• Environmental analysis
• Marketing objectives
• Marketing strategies
• Marketing implementation
• Evaluation and control

17. Smartsheet Marketing Plan Example

Marketing Plan Example  – Smartsheet

Smartsheet’s template is a comprehensive document that business owners can work through in their own time with handy prompts and fillable boxes.

• Vision statement
• Core capabilities
• Marketing strategy
• Performance standards and measurement methods
• Financial summary

18. HubSpot Marketing Plan Template Generator

Marketing Plan Template Generator  – HubSpot

HubSpot’s marketing template generator takes business owners through the critical steps involved in creating a successful plan.

• Main initiatives
• Initiative goals
• Planning ahead

19. Uber Marketing Plan Example

Marketing Plan Sample  – Uber

This unofficial marketing plan for Uber shows how the rideshare brand could map out its marketing strategies for the year ahead.

• Competitors
• Organizational structure
• Positioning
• Market research

20. Dell Marketing Plan Example

Marketing Plan of Dell  – Marketing Mixx

Marketing Mixx’s unofficial marketing plan for Dell maps out how the company could increase its market share and maintain positive sales growth.

• Industry trends
• Annual marketing budget
• Strengths and weaknesses

21. Serena Capital SaaS Marketing Plan Template

SaaS Marketing Plan  – Serena Capital

Serena Capital’s marketing template aims to help SaaS founders build their marketing plan alongside a detailed step-by-step roadmap.

• Define your key goals
• Define your KPIs
• Audit your acquisition channels
• Build your global action plan
• Formalize your content plan
• Estimate your budget
• Validate your plan

22. Smart Insights Digital Marketing Plan Template

Digital Marketing Plan Example  – Smart Insights

Smart Insights offers a downloadable structured plan that business owners can work through to highlight their goals and put action points in place.

• Plan a digital marketing strategy
• Grow your audience
• Encourage brand interactions and leads
• Increase online and offline sales
• Build customer loyalty and advocacy

23. NerdyMind Sample Internet Marketing Plan

A Sample Internet Marketing Plan  – NerdyMind

NerdyMind has put together a sample marketing plan that outlines what business owners should focus on each month.

• Discovery and on-site optimization
• Build digital marketing channels
• Maintenance mode

24. Coca-Cola Content 2020 Initiative Strategy Example

Initiative Strategy Example  – Coca-Cola

This illustrated video showcases how Coca-Cola transitioned from an advertising strategy to a content marketing strategy with a detailed plan.

• Identifying key stories
• Developing liquid content
• Applying the 70/20/10 investment principles
• Researching liquid content
• Applying the dollar multiplier to the iteration

25. Dunkin Donuts Marketing Plan Sample

Marketing Plan Sample  – Dunkin Donuts

In this unofficial marketing plan published by Ivory Research, a marketing researcher lays out an example of how the company could double its number of stores in the U.S.

• Company overview
• Situation analysis (SWOT)
• Strategy and segmentation, targeting and positioning
• Tactics and action
• Conclusion/Recommendation

26. McDonald’s Marketing Plan Example

Marketing Plan Example  – McDonald’s

In this unofficial marketing plan sample published from Ivypanda, business analysts dissect the marketing approach of the global fast-food chain.

• Business mission
• External situation analysis
• Internal marketing audit
• Core strategy
• Marketing mix
• Organization and implementation
• Reference list

27. FedEx Marketing Plan Example

Marketing Plan Example  – FedEx

A business analyst identifies how FedEx could run its marketing to increase awareness and market share in this unofficial marketing plan.

• Internal environment
• Segmentation
• Product and pricing
• Ground support acquisitions
• Customer analysis
• External environment
• Problem statement
• Alternatives and solutions evaluation

28. Adidas Marketing Plan Example

Marketing Plan Sample  – Adidas

In an unofficial marketing plan by IvyPanda, marketers outline a strategy sportswear brand Adidas can use to launch its new product, Adidas Score.

• Microenvironment
• Organization, implementation, and control

29. Disruptive Advertising Marketing Plan Sample

Marketing Plan Sample  – Disruptive Advertising

Disruptive’s marketing plan sample walks business owners through a marketing template for a hypothetical business looking to scale its efforts.

• Products and services
• Vision and mission statements
• Research and analysis
• Competitive advantage

30. Forbes Marketing Plan Template

Marketing Plan Template  – Forbes

Business publisher Forbes has put together a step-by-step guide to creating a successful marketing plan for brands of all sizes.

• Target customers
• Unique selling proposition
• Pricing and positioning strategy
• Distribution plan
• Your offers
• Marketing materials
• Online marketing strategy
• Conversion strategy
• Joint ventures and partnerships
• Referral strategy
• Retention strategy
• Financial projections

31. Vital Design Marketing Plan Template

Marketing Plan Template  – Vital Design

Vital Design’s marketing plan sample provides access to several marketing templates alongside a guide to creating a successful marketing plan.

• Business information
• Introduction and goals
• Buying cycle
• Measurements and KPIs
• Marketing strategy and tactics

32. QuickMBA Marketing Plan Outline

Marketing Plan Outline  – QuickMBA

QuickMBA’s marketing plan outline is a simple guide of the necessary sections brands should include in their marketing plan.

• The challenge
• Competitor analysis
• Market segmentation
• Alternative marketing strategies
• Selected marketing strategy
• Short and long-term projections

33. Nancy And Kivi Nonprofit Marketing Plan Template

Nonprofit Marketing Plan Template  – Nancy And Kivi

This marketing plan template provides the key sections a non-profit might need in its marketing plan.

• Benchmarks and measures
• Target audiences
• Calls to action
• Framing the message

34. BizAmmo One-Page Marketing Plan Template

One-Page Marketing Plan  – BizAmmo

BizAmmo’s one-pager provides a bite-sized template that brands can use to fill in their information to create a personalized marketing plan.

• Monthly tactics

35. BusinessTown Sample Multichannel Marketing Plan

Multi-channel Marketing Plan Example  – BusinessTown

BusinessTown’s sample marketing plan helps brands map their strategies for several channels. It includes hints and tips for each section.

• Build relationships
• Marketing plan

36. Chief Outsiders’ Go-To-Market Plan Steps

Go-To-Market Plan Steps   – Chief Outsiders

In this plan, a growth acceleration expert highlights the fundamental steps needed in a marketing plan for a company that’s ready to go to market.

• Growth gear
• Remember your old role
• Stay on top of industry trends
• Stay on message

37. Lush New Market Marketing Plan Sample

New Market Marketing Plan  – Lush Cosmetics

Lush Cosmetics’ comprehensive marketing plan deep dives into every aspect of the brand as it attempts to grow its customer base in Portugal.

• Cosmetics market
• Values, mission, and vision
• Marketing model
• Values matrix
• Calendar and budget
• Control and update

38. Content Marketing Institute One-Page Content Marketing Plan Example

Content Marketing One-Page Plan  – Content Marketing Institute

The Content Marketing Institute simplifies the marketing plan process by walking business owners through creating a one-page plan to fit their needs.

How Do I Create A Marketing Plan?

Create a marketing plan by first laying out your goals and objectives – what do you want to achieve with your marketing efforts? Then, identify your audience and the channels you will use, and build a marketing calendar to outline when you’ll execute critical tasks and strategies.

Ready to take your marketing to the next level? Check out this easy guide to create a winning marketing plan !

What Are 5 Examples Of Marketing?

Marketing is everywhere. This article  highlights five successful marketing examples and why they work so well.

What Are The 4 Main Components Of A Marketing Plan?

The four main components of a marketing plan are:

• SWOT or situational analysis
• Competitor and audience research

There are other elements you can include depending on your aims and the type of business you run. For example, you might include an executive summary, a values matrix, a budget, and your biggest challenges.

What Are The 5 Elements Of A Marketing Plan?

The 5 elements of a marketing plan are:

•  SWOT or situational analysis
• Metrics and success

These are the primary elements that every marketing plan needs, but you can add more information, including budgets, challenges, key stakeholders, and an executive summary.