How to Write a Persuasive Essay (This Convinced My Professor!)
Table of contents
Meredith Sell
You can make your essay more persuasive by getting straight to the point.
In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.
This AI tool helps you improve your essay > This AI tool helps you improve your essay >
Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay
Why is being persuasive so difficult?
"Write an essay that persuades the reader of your opinion on a topic of your choice."
You might be staring at an assignment description just like this đfrom your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?
The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.
Thatâs a big ask. And letâs be real: most opinion pieces in major news publications donât fulfill these requirements.
The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold.Â
Here, we break down exactly how to write a persuasive essay. Weâll start by taking a step thatâs key for every piece of writingâdefining the terms.
What Is a Persuasive Essay?
A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, youâll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.
While youâll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.
The 5 Must-Have Steps of a Persuasive Essay
If youâre intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.
1. A topic or issue to argue
This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your pieceâand is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .
It might be helpful to walk through this process:
- Identify a random topic
- Ask a question about the topic that involves a value claim or analysis to answer
- Answer the question
That answer is your opinion.
Letâs consider some examples, from silly to serious:
Topic: Dolphins and mermaids
Question: In a mythical match, who would win: a dolphin or a mermaid?
Answer/Opinion: The mermaid would win in a match against a dolphin.
Topic: Autumn
Question: Which has a better fall: New England or Colorado?
Answer/Opinion: Fall is better in New England than Colorado.
Topic: Electric transportation options
Question: Would it be better for an urban dweller to buy an electric bike or an electric car?
Answer/Opinion: An electric bike is a better investment than an electric car.
Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.
2. An unequivocal thesis statement
If you walked through our three-step process above, you already have some semblance of a thesisâbut donât get attached too soon!Â
A solid essay thesis is best developed through the research process. You shouldnât land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.
Youâll want to learn:
- The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
- The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
- What experts or other noteworthy and valid sources say about the question youâre considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?
As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective youâre leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments?Â
Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.
Once youâve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis.Â
Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.
Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.
Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.
Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because theyâre cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.
Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.
3. Evidence to back up your thesis
This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.
Go back through your research notes and compile a list of every âŚ
⌠or other piece of information that supports your thesis.Â
This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professorâs standards).
As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and canât breathe underwater like totally-real-and-not-at-all-fake đmermaids can? Track down that information.
Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case.Â
Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. Youâll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other.Â
Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.
4. Rebuttals to disprove opposing theses
You canât just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, youâll need to address any opposing ideas they may hold about your topic.Â
You probably found some holes in the opposing views during your research process. Nowâs your chance to expose those holes.Â
Take some time (and space) to: describe the opposing views and show why those views donât hold up. You can accomplish this using both logic and facts.
Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.
Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.
Some cases may truly be only a matter of opinion, but you still need to articulate why you donât find the opposing perspective convincing.
Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.
While the Rocky Mountain views are stunning, their limited colorsâyellow from aspen trees and green from various evergreensâleaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.
But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldnât be great for those excursions. Wouldnât an electric car be the better choice then?Â
Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a personâs trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer tripsâand still use less energy overall than if they drove an electric car for hyper-local and longer area trips.
Your turn: Organize your rebuttal research and write a draft of each one.
5. A convincing conclusion
You have your arguments and rebuttals. Youâve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject.Â
Donât repeat everything youâve already said. Instead, your conclusion should logically draw from the arguments youâve made to show how they coherently prove your thesis. Youâre pulling everything together and zooming back out with a better understanding of the what and why of your thesis.Â
A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how weâd place our bets. Long hair and fish tail, for the win.
For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season thatâs cozier, longer-lasting, and more aesthetically pleasing than âcolorfulâ Colorado. A leaf-peeperâs paradise.
When most of your trips from day to day are within five miles, the more energy-efficientâand yes, cost-efficientâchoice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.
3 Quick Tips for Writing a Strong Argument
Once you have a draft to work with, use these tips to refine your argument and make sure youâre not losing readers for avoidable reasons.
1. Choose your words thoughtfully.
If you want to win people over to your side, donât write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing peopleâs minds.
Choose words with AI
You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.
2. Prioritize accuracy (and avoid fallacies).
Make sure the facts you use are actually factual. You donât want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you donât misconstrue study findings. And when youâre building your case, avoid logical fallacies that undercut your argument.
A few common fallacies to watch out for:
- Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
- Appeal to ignorance: Arguing that a certain claim must be true because it hasnât been proven false.
- Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
- Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
- Appeal to authority: Overly relying on opinions of people who have authority of some kind.
The strongest arguments rely on trustworthy information and sound logic.
Research and add citations with AI
We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.
3. Persuasive essay structure
If youâre building a house, you start with the foundation and go from there. Itâs the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.
A consistent, internal logic will make it easier for the reader to follow your argument. Plus, youâll avoid confusing your reader and you wonât be unnecessarily redundant.
The essay structure usually includes the following parts:
- Intro - Hook, Background information, Thesis statement
- Topic sentence #1 , with supporting facts or stats
- Concluding sentence
- Topic sentence #2 , with supporting facts or stats
- Concluding sentence Topic sentence #3 , with supporting facts or stats
- Conclusion - Thesis and main points restated, call to action, thought provoking ending
Are You Ready to Write?
Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and youâll learn how to form opinions based on information (not just ideas) and make arguments thatâif they donât change mindsâat least win readersâ respect. â
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What is a Persuasive Essay? Full Persuasive Essay Guide
In a world where effective communication is crucial, mastering persuasive writing is essential. It transcends simply expressing opinions by enabling you to influence others and clearly articulate your message. Say goodbye to difficulties in making your point; join us as we explore how to craft persuasive essays that are both informative and genuinely compelling in our guide!
Persuasive Essay Definition
This type of essay persuades the reader to agree with your viewpoint by presenting convincing arguments, research, and ideas. You rely on logic and reason to demonstrate why your perspective is more valid than others. You must present clear arguments supported by compelling facts. Several key elements should be included in these essays:
- A clear thesis statement or main idea that guides your essay's focus.
- An opening paragraph that introduces your thesis statement and sets the stage for your argument.
- Body paragraphs that use specific research evidence to support your points.
- Smooth transitions between paragraphs that connect ideas clearly and engagingly.
- Addressing counterarguments to acknowledge and refute opposing viewpoints.
- A conclusion that reinforces your central idea without repeating it word for word.
Elements of a Persuasive Essay
Persuasive essays rely on three key elements called modes of persuasion . These were introduced by Aristotle, a famous philosopher, to help make arguments strong and convincing.
First, there's logos , which means using evidence and logical reasoning to support your points. It's crucial to clearly state your main argument and back it up with solid evidence. Remember, what counts as convincing evidence can vary depending on who you're trying to persuade.
Next up is pathos , which involves appealing to people's emotions. Sharing personal stories can be really effective here because they help readers connect emotionally with your argument. Plus, personal anecdotes can give your essay a unique voice.
Lastly, there's ethos , which is all about building trust and credibility with your audience. The way you write your essayâwhether it's serious, funny, or sincereâcan affect how readers see you. Using reliable sources and showing empathy can also help establish your credibility. And when you're making claims, it's important to consider what your readers already believe and try to address any doubts they might have.
Feeling overwhelmed by all this info? Just say - ' write my paper ,' and our expert writers will jump in to assist you right away!
How to Write a Persuasive Essay in 7 Steps
Writing a persuasive essay usually follows a structured format: introduction, body, conclusion . Unlike argument essays, which involve discussing and attacking alternate views, persuasive essays aim to convince the reader of your argument's validity. They're a bit more gentle and understanding in tone. To craft a solid persuasive essay, follow the 7 steps in this section. And while you're at it, don't forget to explore our guide on how to write an argumentative essay , too. These two types of assignments are the most common in school and college.
Step 1: Topic Selection and Research
Choosing a good topic is where you start when writing a persuasive essay. Think about things that really interest you and make you feel strongly. But it's not just about what you like; you also need to think about what matters to your readers. Do some digging to learn more about your topic. Look into different parts of it by checking out reliable sources like books, websites, and academic articles.
While you're doing your research, keep an eye out for different opinions and new ideas about your topic. This helps you get ready for arguments against your point of view. It's also important to see if there's enough evidence out there to back up what you believe. Having lots of evidence makes it easier to make a strong case.
For more help on picking a topic, check out our persuasive essay topics .
Step 2: Develop a Strong Thesis Statement
A well-developed thesis statement should be specific, concise, and debatable. Avoid saying things that are too vague or broad, as they won't give your essay a clear direction. Instead, try to come up with a thesis that clearly says what you believe and encourages people to think about it critically.
Make sure your thesis statement is backed up by the evidence you found in your research. Use facts, numbers, or opinions from experts to support what you're saying and make your argument stronger.
Also, think about how your thesis statement fits into your whole persuasive essay. It should not only outline your main argument but also give a hint about why it's important.
Step 3: Create an Outline
An academic persuasive essay outline typically follows the 'classical' structure, which is based on techniques used by ancient Roman rhetoricians. Here are the basic elements your outline should include:
Step 4: Write the Introduction
When writing a persuasive essay introduction, it should not only give background information but also frame it as a problem or issue, known as the exigence. Presenting a clearly defined problem and proposing the thesis as a solution makes for a compelling introduction, as readers naturally want to see problems solved.
Here's a breakdown of an effective persuasive essay introduction:
- Hook : Begin with a brief anecdote that highlights an emerging issue, capturing the reader's attention.
- Context : Provide background information related to the topic.
- Problem : Connect the anecdote with the emerging issue, presenting it as a problem in need of addressing.
- Debate : Mention briefly the existing debate surrounding how to respond to the problem.
- Claim : Conclude the introduction by hinting at how you intend to address the problem, presented in a conversational tone as part of an ongoing dialogue.
Step 5: Delve into Body Paragraphs
The core of a persuasive essay lies in presenting a claim supported by reasoning and evidence. This means that much of the essay's body is dedicated to providing supporting reasons backed by evidence. A common approach taught in schools and colleges is the PEAS formula:
- Point : Start by explaining your reason clearly. For example, 'Another reason why we need to recycle is because...'
- Evidence : After explaining your reason, give proof that supports it. You can mention facts or share what experts say. You might say, ' I saw in a study that.. .' or ' Scientists have found that.. .'
- Analysis : Explain how your proof supports your reason. You can say, ' This means that.. .' or ' This shows us that... '
- Summary/So what? : Finish by quickly summarizing everything you said before. Then, explain why it's important or what it means for your argument.
Step 6: Address Counterarguments
When you're dealing with counterarguments, pick the response strategy that matches your argument.
- If you agree with some points from the counterargument, acknowledge them and explain why they're not important for your topic.Â
- If the counterargument uses different evidence, say why it's not trustworthy.Â
- If the counterargument looks at evidence in a different way, explain why their understanding is wrong.Â
- If the counterargument weakens your point with evidence, explain why it doesn't actually disprove your argument.
Use phrases like these to introduce counterarguments:
- Some researchers say...
- Critics argue that...
- Others might think...
- There's a different view that...
And transition like this from counterargument to response:
- While some of that makes sense, I still believe...
- Even if that's true, it doesn't change the fact that...
- Those points are interesting, but they don't affect my argument because...
- I see where you're coming from, but I can't agree because...
Step 7: Conclude with a Call to Action or a Memorable Closing Statement
A good persuasive conclusion should do two things:
- Summarize the main points of your essay. If it's a longer essay, using phrases like 'I have argued that' can help, but for shorter essays, it might not be needed since the reader will remember the main ideas.
- Address the ' So what? ' or ' Now what? ' challenge. Imagine your reader asking, 'Okay, I'm convinced by your essay, but why are these ideas important? What should I do with them? Do you expect things to change?' Depending on whether your essay aims to change how people think or act, offer brief action points or insights into the implications of your ideas.
Consider ending with an anecdote, fact, or quote that highlights the significance of your argument.
Also, take a look at our guide on how to write a synthesis essay . It's a common type of assignment you'll encounter in school and college.
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Persuasive Essay Examples
Here are great examples of persuasive essays to inspire you. If you like the writing style of our authors, you can buy essay paper from them, who will ensure a high-quality document specifically tailored to your needs!
5 Tips for Writing a Persuasive Essay
Here are some additional tips to enhance your essay from our persuasive essay writing service :
- Start with a Captivating Hook : Grab your reader's attention from the beginning with an engaging hook. Instead of using common approaches like surprising facts or quotes, try incorporating a unique angle or a suspenseful story related to your topic.
- Build Your Credibility : It's crucial to establish your credibility to persuade your audience to trust your argument. In addition to presenting well-researched facts and statistics, share personal experiences or insights to demonstrate your expertise. Citing lesser-known experts or studies can also provide a fresh perspective and show a thorough exploration of the topic.
- Clearly State Your Thesis: Craft a clear and concise thesis statement that effectively addresses the nuances of your argument. Take time to consider the wording of your thesis and how it aligns with your essay's direction. Provide a brief overview of the main points you'll cover to give readers a clear roadmap.
- Use Persuasive Language : Choose words and phrases that evoke emotion and urgency, compelling the reader to take action. Experiment with rhetorical devices like parallelism or repetition to add depth to your argument. Maintain a tone that balances assertiveness with respect.
- Appeal to Emotions and Logic : While emotional appeals can be powerful, support them with solid logic and evidence. Supplement personal anecdotes with relevant data, expert opinions, or logical reasoning for a well-rounded perspective. Anticipate and address potential counterarguments to demonstrate thorough consideration of the issue.
To bring it all together, you now understand the power of persuasion - it teaches you how to express your ideas clearly and convincingly. This means you can speak up for what you believe in, making society more active and informed. These skills are super useful not just in school but also in jobs and everyday life. And, if you want to make things easier, you can always check out our essay service . We'll save you time and give you some extra help with your writing!
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Daniel Parker
is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Danielâs work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.
is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.
- Rewrote the whole article except the samples which are good and new, and FAQs section
- Added new writing steps
- Researched new information overall
1. Gladd, J. (2020, August 18). Tips for Writing Academic Persuasive Essays . Pressbooks. https://idaho.pressbooks.pub/write/chapter/structure-of-academic-persuasive-essays/
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